Lego: Words puzzle, Spaceship

Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis

July 2011


Freak Advertiser's picture
Freak Advertiser
9 pencils

really clever

goranflr's picture
259 pencils

Very good. Clever, simple, clear.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I love the brand Lego and uff I love this one - brilliant stuff. Most of all, because it's true. That is a spaceship!

andylefty's picture
4535 pencils

Dammit this is awesome!

atb2005's picture
13561 pencils

How is that a spaceship??? While I appreciate the fresh angle here, I am not so keen on it. These ads lack the wow effect of previous Lego campaigns: The Building Blocks, out of Russia, which, sadly, turned out to be a ripoff; The Builders of Tomorrow, out of Germany; and then we have the classic Lego(land) campaigns from the 80's (see link below). In any event, if you will be creating a lego ad, make sure it speaks to children, not adults or ad people (here).

And my favorite Lego (for adults) campaign. Not suitable for children.

kleenex's picture
39639 pencils

I will say that is a spaceship since all those pieces would go in building a spaceship.

Lotus's picture
30 pencils

I can't catch on this idea.


dbor's picture
1455 pencils

I see the bullsh**

pest0's picture
55 pencils

Can something be over-simplified and too complex at the same time? ... Tricky ... But you did it.

HTG's picture
239 pencils

If you look at the boxes of lego Today you'll see that it's already pre-decided as to what it should be... What ever happened to getting a bunch of blocks and making what you want out of it and not what's on the box.... When did we develop into a just ad water and stir mentality. Think outside the box, not the outside of the box.

Che Tomate's picture
Che Tomate
11 pencils


jujocd's picture
759 pencils

makes me wanna play right now!

Login.'s picture
73 pencils

Nice idea!

Che Tomate's picture
Che Tomate
11 pencils

Ok, Nice idea but hey! I played legos for a while and let me tell you, finding pieces is no that simple.

elyoshiro's picture
546 pencils


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