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84 Comments
seriously WTF!?!?
this can't be real.
"Life, the universe and advertising"
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
ivan, where was this published and who did it?
what the f...
nice, insightful!
Hmmm.... I liked the ones with the naked ladies better..
And when i was small, i played a lot with Lego, i actually made space-age laser guns out of it..
NICE !!!
very fresh way of putting it!!
pixel + lego bricks
I like the this the most.
Now we are talking.
And you know what is creative compare with the one before.
http://adsoftheworld.com/media/print/lego_for_adults_3
http://adsoftheworld.com/media/print/lego_for_adults_2
http://adsoftheworld.com/media/print/lego_for_adults_1
These 'Lego for Adults' ads aren't actually ads. They're photos from the creative photographer Jean-Yves Lemoigne (http://www.jeanyveslemoigne.com/)
The lego-relation is just incidental.
wow, strong idea!
Hey... i have to love this because it's really fresh and nice.
From where?
from your agency, sucker !!
Stop to pretend...
yah..... want to join?
but you have to be good and metal winner. R u?
Never saw any gold lion credited "Guest", sorry...
a new way of looking at advertising toys. great work!
interesting angle, nice excecution too !
This has been done before. And by a student Named Elizabeth Alexander in the UK
sorry didnt get it can anyone explain?
The man who stops advertising to save money is like the man who stops the clock to save time
you shouldnt make too much advertising.
the same way than last year's cannes grand prix...
Is he shooting himself with a LEGO-gun?
at first i was scared. wtf is this campaign? but then, after a few seconds i understood the amazing idea and brilliant point of view. maybe this gap between reading and understanding is the weak point of the campaign, but it's still brilliant. it announces Lego trademark and also makes us to think about our kids and television influences.
to understand the campaign, imagine yourself as a father or a mother... in this cholera era, depression era, we should think about what was wrong with our education to make us point a gun to our own heads, or using drugs and all. of course we are dealing with the common sense idea.
let's make a reverse engineering of the copy... i don't buy an education and clever toy (as Lego, and this is a true argument) and leave my kid with television programs. what'd my son become? maybe a suicide, a prostitute or a drugdealer. is that what i want? is that what we want?
although, i think this campaign'd be difficult to be approved by the client. if it is fake or not, we should think about this new point of view announcing a toy.
Now. Someone is talking. Shame about myself.
NICE AD.... REALLY
Come on! I'll kill myself because I watch TV?!?!
Fantastic comment!!!
I know! That's what's so great about being a guest - you can not only comment on your own work but also your own comments pretending to be someone totally different...
So what you are saying is: if it's not for you, it's not for you?
No, not at all!
True.
Kids shouldn't watch too much this campaign.
Man isnt it amazing hw d ppl who create ads r d ones who kep posting "wow" posts abt dem...sad guys bt nobdyy...absolutely nobdy xcpt d bunch f u appreciate ur ads!!! It mus b soooooooooooo suckin na!!
Yes, this is brilliant from a creative angle but it does nothing to tell parents that Legos are fun. In fact they're pretty depressing. Where is the fun? Toy advertising should sell me on what's great about the toy. Not bum me out by bad-mouthing the competition. Not to mention keeping kids off drugs and stripper poles is one hell of a claim.
Agree! Lego is for fun. Where is the fun?
izmild
http://uniquetvcomm.blogspot.com
Woohoo! Jack Daniels made me put a Lego gun against my head. Blame my parents, blame my education, blame the f****** world. But not my own weakness..
No, smart guy, just blame your optician... It's a Chivas bottle.
LOL
DWL (LOL in Jamaican)
I think Lego does not need to tell parents that they are fun, cuz PARENTS KNOW LEGOS ARE FUN! It's just like chocolate... Legos is part of human history!
Weak
Pretentious
Out of the target
Pictures not even intersting...
Lego deserves much better than this shit...
Oh and i don't work for this agency...
not too crazy about the typeface though, but the idea is great.
There's a teenager holding a gun to his head
The gun is pixelized
The tag says "Kids shouldn't watch too much TV"
And it's from LEGO
If you're trying to sell Legos, people, showing parents a kid about to blow his head off is probably the WRONG EMOTION to work with. If you're trying to say something else, I have no idea what that's supposed to be.
That exactly what I wanted to say. Maybe this ad works for something else.. but lego.. please.
BTW: where's Shehzad? I miss him... And what about mr. Krautland? Are you on vacation?
This is crazy. The message is nice.. but for what target market. If I was a child and my mother saw me looking at these ads she'd ban me from ever playing with lego. I would love to see the brief for this campaign.
This type of ad relies on proper media placement and wouldn't go into a children's publication. This ad is meant to target your mother and say, "Look, you could keep letting your kid watch TV, or shield them from all the vulgarity by providing them the alternative of playing with Legos."
It's a good idea. It relies on the same social anxiety of the award-winning "Don't Let their Batteries Die." Showing the alternative you leave children with when they can't use their toys. Granted that took a humorous approach, and this takes a more serious route.
Sadly, as good of an idea this is, the entire thing is a complete failure for anything actionable in sales. There's too much shock value in the images without, as one commenter mentioned, appealing to the imagination and fun of the Legos product. How about instead of the legos censoring what's going on, they show a child building a positive scene while ignoring the image on television?
These ads display no ownable benefit. Unlike the award-winning ad leveraging toys which NEED batteries, ANY TOY or outdoor activity provides an alternative to TV unfit for a child.
This would be a more effective idea as a PSA of children watching TV not suitable for their age, because that's the ultimate feeling left with the viewer. "Gosh, my child could be watching this kind of stuff." Maybe a good product would be parent filter/controls instead.
It's creative, it's just not creating any sales.
--THE GUEST
And creating sales is kinda the point of advertising.
is he suicidal because of his sweating problem?
this is patently ridiculous and doesn't deserve this much feedback.
still didnt get the idea......... wtf are you talking about lego+ suicide |+tv +depression, +cholera,+drugs next thing is to use lego pieces as sex toys bleh bleh bleh can anyone explain?
The man who stops advertising to save money is like the man who stops the clock to save time
Lego sex toys would be painful.
This is a great extension of the Lego brand. Whiskey. Suicide. Reminds me of the days I used to play with Legos.
you should not sodomize this ad like you´re doing, i think it´s an very interesting way to show a different angle and creativity from the brand.
I've seen better for the idea. Art direction wise and copy wise.
You have to hate advertising in order to truly love it.
The new fashion is use Lego as pixels. 10 years ago was making something looks like another.
IVAN, PLEASE STOP GUESTS FROM COMMENTING ON THEIR OWN WORK, ITS EMBARRASSING.
This is crap, imagine was a good campaign for lego, pixelated was a good campaign for adult lego (if there is such a product).
this is just rummaging for an idea because someone else has found a new execution.
To me this misses the mark, lego should be about fun, imagination and creativity. Not "daddys watching porn so go play with your toys timmy."
-SCRATCH 'N' SNIFF
Please stop bastardising the Lego brand. This is so off brand it's not funny. Lego is about imagination, creativity and innocence. This sudden universal trend in pixelation (which was originally mastered by The Glue Society for Canon cameras in 2001 - and everything since has been a poor copy) is lame and the ads are obviously scams (I wouldn't be surprised if the talent for these are all agency staff). Having the Lego account is a great opportunity to do game changing work. It's a shame that this is all that comes of it.
Ivan, are you sure that this is not a fake (produced by Kuteev)?
obviously another scam campaign for lego - which you can see from the lack of credits.
Like the lego client would approve this. Some people on here are dumb as shit.
blatantly fake bad ads. 0/20
Very insightful..
Dont let kids watch the horrible shit, replace the bad influence with Lego
this is a real perspective on violence being everywhere now a days.. basically suggesting, sit back away from violence on tv and video games and just play with some lego!
Anyone who actually believes the Lego corporation signed this off is an idiot.
Guest commentaries praising shit work just sounds like your blowing hot air up your own arse.
Kids shouldn't write ads.
utterly revolting.
ahhh fake again
i would have got a fail at uni for this
fake but strong.
come on, you don´t really believe this is real
shame on you
It's nice to see that Mr. Darren Cheung and Mr. Black Wu finally found a job at ddb...
Trash!
They're not trying to impress what ought to be the target demographic, they're trying to impress an awards jury.
Can't see it winning anything, talking about a fun product in a disturbing context is not a good strategy.
lol, chivas regal
insightful, works for american!
I'm against violence on ad's...just like most Hollywood movies. It's time to change all the violent boring stuff on media.
OMFG... nice!
'Don't play with guns!'
I haven't read all comments but some of them just are from people who don't analyze where the message is going to. I reckon is for parents who buy this product for their children, in that way is a really good idea. If I had children, I would buy it cz I agree with this ad TV is a crap way to educate children.
thanks!
This is not LEGO. Fuck off.
fucking nice.
you is damn right
wifohwuagfwaiohf;uiwehq;fg;aofg;aof;i;aifwogauif;woafwgufiwh;awguf;ufga;wuahfue;ig;aifhuf;euhaf;eufhe;hifhaeuhf;u my baby brother says so i say you is fucking right
Great inspiering happening of violence, nice Ad.
It is a fake DDB have not created this.
Its really a nice ad....
deep thought
i think you should send this entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.
must try it costs nothing.......