Lego: The Granny

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier, Stephane Eynard
Art Directors: Laetitia Chrétien, Quentin Deronzier
Copywriters: Jean-François Le Marec, Dimitri Hekimian
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Account Director: Laurence Cormier
Acount executive: Charlotte Huet

December, 2012


morse's picture
17183 pencils

This execution is strange, but the other 3 are great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

N17's picture
475 pencils

what morse said...

kleenex's picture
41162 pencils

Concept is okay, seen much better lego ads before.'s picture
72 pencils

Creativity beats hard work is a better insight.

Lisbon freak's picture
Lisbon freak
492 pencils

I'm not sure about the insight... Not as simple as other lego campaigns....

certaintly's picture
3994 pencils

yea i dont really get what theyre trying to say?
do kids who play with legos behave badly? do they need to be forgiven?

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