Lego: The Granny

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier, Stephane Eynard
Art Directors: Laetitia Chrétien, Quentin Deronzier
Copywriters: Jean-François Le Marec, Dimitri Hekimian
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Account Director: Laurence Cormier
Acount executive: Charlotte Huet

Published: 
December 2012

6 comments

morse's picture
morse
17008 pencils

This execution is strange, but the other 3 are great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

N17's picture
N17
475 pencils

what morse said...

kleenex's picture
kleenex
39569 pencils

Concept is okay, seen much better lego ads before.

artdirector.co's picture
artdirector.co
72 pencils

Creativity beats hard work is a better insight.

Lisbon freak's picture
Lisbon freak
494 pencils

I'm not sure about the insight... Not as simple as other lego campaigns....

certaintly's picture
certaintly
3994 pencils

yea i dont really get what theyre trying to say?
do kids who play with legos behave badly? do they need to be forgiven?

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