Lego: Tank

Advertising Agency: Blattner Brunner, USA
Executive Creative Directors: Jay Giesen, Dave Kwasnick
Art Director: Derek Julin

June 2006


andrej dwin's picture
andrej dwin
937 pencils

it's a totaly different idea than the one that won the grand prix.
although, i should add that I totaly don't get what's so great about the Cannes ads except that they come from South Africa...

AdArena: Sex Sells

feralartdirector's picture
64 pencils

I think these are really good and here's the main reason why: It absolutely captures what legos are about: creative imagination. The layouts are simple and clean as is the message.

Jonny Lonestar's picture
Jonny Lonestar
282 pencils

if i see one more lego ad...... good god.....

aancool's picture
90 pencils

simple but not effective.

rikitiki's picture
630 pencils

The "periscope" ad that won cannes is good work, man.
Just because it's crazy simple doesn't mean you have to treat it like student work.
I wouldn't have thought of it. You?

If I was a parent and I saw this ad in a magazine, i would say, "Oh! That's soo neato! I'm going to bend over and let Lego spank my arse while I pay long as my child develops a creative mind."

When i have kids, I am seriously definitely going to buy them a ton o' legos.....imagine.

itchy's picture
58 pencils

I like it. It is simple, but that doesn't necessarily mean bad. I liked the perscope one too. Prolly a bit more than I like this one, but this ad gives me a good feeling about Lego. It works.

ziadhdn's picture
104 pencils

Till now i don't know what is Lego??
Can anybody explain please?

ivan's picture

Wow! Nobody thought about the ad from this angle! I guess not everybody knows the brand. Interesting...

It's simply a toy with colorful bricks that you can use to build stuff.

ziadhdn's picture
104 pencils

Thank you Ivan, Now I can Comment.. Its a very simple ad. it doesn't deserve to put it on this website, sorry guys, the shadow idea is repeated hundred times, the green is ugly, and i don't know why the image is not in a better location of area..

ziadhdn's picture
104 pencils

Guys, the important issue on this ad is when you advertise tanks, we are growing the violence squint inside our kids which is not good..
ziad hamdan

No fixed abode's picture
No fixed abode
380 pencils

From a creative standpoint the Cannes winner kicks the crap out of this one. But for moving product, I bet this does a better job.

dansasono's picture
4 pencils

not again!!!! another shadow ad!!!

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