Lego: Tank

it's a totaly different idea than the one that won the grand prix.
although, i should add that I totaly don't get what's so great about the Cannes ads except that they come from South Africa...

I think these are really good and here's the main reason why: It absolutely captures what legos are about: creative imagination. The layouts are simple and clean as is the message.

if i see one more lego ad...... good god.....

Blattner Brunner is notorius for taking credit for work their employees did prior to working at Blattner Brunner. Is this a case of that? I hope not.

Also, the art direction looks kind of student-like. Very little life to it. Doesn't make Lego seem like hours of fun to me.

not again, a shadow forming sth. etc.

sorry for the repost, it did not show up after i sent it.

If the name of the award winning ad wasnt "PEriscope", no one understand the idea. What do u think?

simple but not effective.

The "periscope" ad that won cannes is good work, man.
Just because it's crazy simple doesn't mean you have to treat it like student work.
I wouldn't have thought of it. You?

If I was a parent and I saw this ad in a magazine, i would say, "Oh! That's soo neato! I'm going to bend over and let Lego spank my arse while I pay them....as long as my child develops a creative mind."

When i have kids, I am seriously definitely going to buy them a ton o' legos.....imagine.

I like it. It is simple, but that doesn't necessarily mean bad. I liked the perscope one too. Prolly a bit more than I like this one, but this ad gives me a good feeling about Lego. It works.

Till now i don't know what is Lego??
Can anybody explain please?

Thank you Ivan, Now I can Comment.. Its a very simple ad. it doesn't deserve to put it on this website, sorry guys, the shadow idea is repeated hundred times, the green is ugly, and i don't know why the image is not in a better location of area..

I am not sure if the Lego thing deserved the Grand Prix but this thing looks like crap compared to it.
The interesting part in the Grand Prix is that you allready have to use your imagination to get the idea, while in this campaign it doesnt leave anything to the imagination at all.

So maybe they look similiar but i wouldnt start running around telling everybody i had the idea first.

Done to death....i mean shadow forming objects. It is very simple but so what. Advertising, along with "simple", also needs to be interesting, original, fun. And above all RECALL. This campaign has none of the above. Any comments anyone?

Also i agree with Phil about lego getting a grand prix.

Let me get this straight, because this won a Grand Prix, I'm not allowed to not like it? because i didn't think of it, I can't say i don't like it? Hmmmm...maybe i should go play with some Legos so i get smarter and i can understand that logic.

the best thing about this ad is the logo.

Guys, the important issue on this ad is when you advertise tanks, we are growing the violence squint inside our kids which is not good..
ziad hamdan

Doesn't this ads look a lot like the IKEA-ads Hasan & Partner did some years ago, where the shadow of different furniture kind of brings them to life? Or the Volvo-ads where the shadow of the car is taking the form of a rollercoaster etc. Not very interesting idea from the beginning. Shadows. How exciting.

Ziad, I didn't do it but you should learn to keep your
long tongue rolled up if it's refusing to respond to your
brain.

And please don't try to go human rightsy on us.

i think it not surprise

From a creative standpoint the Cannes winner kicks the crap out of this one. But for moving product, I bet this does a better job.

not again!!!! another shadow ad!!!