Lego: Taj Mahal

Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms

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34 comments

elyoshiro's picture
elyoshiro
545 pencils

very nice

Floristo's picture
Floristo
47 pencils

Great!! Nice campaign.

AssassinX's picture
AssassinX
1329 pencils

Love it.

Simple n nice idea

kondensofke's picture
kondensofke
338 pencils

cool :D

helvet.lang's picture
helvet.lang
62 pencils

Wow,

the ad which wasn't there

talkingisfree's picture
talkingisfree
2571 pencils

I love this campaign. Winner for sure.

Guest's picture
Guest

love it.

Guest's picture
Guest

NOOO! not a winner at all!

cheers V.

Guest's picture
Guest

No this campaign is boring - lego needs a new approach I could list up things that are soooo similiar...

anyway minus points

Guest's picture
Guest

Great concept and execution. One of the few ads that provides a benefit (you're not necessarily buying what it says and shows on the box) and speaks to the versatility/imagination aspect of Lego. Glad to see fresh print is still out there.

Prime83's picture
Prime83
497 pencils

I seriously doubt that the target understands this campaign.

Guest's picture
Guest

I seriously doubt that you're not a doucher.

Parents buy legos for their kids.

Maybe you're a dumb parent.

Colish's picture
Colish
146 pencils

Fantastic!

Guest's picture
Guest

i'm a student in advertising and this idea IS great. No matter what the dumbs say. Please, don't comment if you can't tell something interesting.

Amish's picture
Amish
61 pencils

wow!!!!!!!!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Love it ;D

goes so well with 'IMAGEN"

RocketSurgery's picture
RocketSurgery
24 pencils

Very nice work!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Transformers

jaja

Chief Creative Director Nexus BBDO

thedesignaddict's picture
thedesignaddict
5366 pencils

Super fresh approach. Love it.

bi_sign's picture
bi_sign
262 pencils

Wow...It's So Cute, I Like

tirthomitro's picture
tirthomitro
2722 pencils

LB rules Maaaan!!

they showed me a picture & i laughed
dignity has never been photographed

Anonymous Author's picture
Anonymous Author
1541 pencils

The sweetest.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

nice one!!

Dzsoi's picture
Dzsoi
5269 pencils

Very clean, shows the core spirit of Lego... if kids understands Lego, they will understand these. Cool client, cool agency, rock on!

Hiperion's picture
Hiperion
3138 pencils

Perfect work, i love it!

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

awesome!!

Himanshu Prabhakar

yousef.k's picture
yousef.k
91 pencils

great..! usually i prefer press ads with headline, but this one is better without one.

Guest's picture
Guest

I think I would like to see one actually.

Guest's picture
Guest

Está filete! Congratulations

Guest's picture
Guest

OMG so nice

Shingo's picture
Shingo
406 pencils

great campaign

Guest's picture
Guest

just eastern people like those kind og things ( sh'**) but it is definitly not western and NOT NICE!

arke1's picture
arke1
237 pencils

phwoar, this is awesome! I used to do this with lego actually, making space ships out of everything.

Diplodokus's picture
Diplodokus
1762 pencils

Nice idea. Horrible art direction.

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