Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms
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34 Comments
very nice
Yoshiro
Great!! Nice campaign.
Love it.
Simple n nice idea
cool :D
Wow,
the ad which wasn't there
I love this campaign. Winner for sure.
love it.
NOOO! not a winner at all!
cheers V.
No this campaign is boring - lego needs a new approach I could list up things that are soooo similiar...
anyway minus points
Great concept and execution. One of the few ads that provides a benefit (you're not necessarily buying what it says and shows on the box) and speaks to the versatility/imagination aspect of Lego. Glad to see fresh print is still out there.
I seriously doubt that the target understands this campaign.
I seriously doubt that you're not a doucher.
Parents buy legos for their kids.
Maybe you're a dumb parent.
Fantastic!
i'm a student in advertising and this idea IS great. No matter what the dumbs say. Please, don't comment if you can't tell something interesting.
wow!!!!!!!!!
Love it ;D
goes so well with 'IMAGEN"
http://jackmancer.com/
http://twitter.com/jackmancer/
Very nice work!
Transformers
jaja
Chief Creative Director Nexus BBDO
Super fresh approach. Love it.
Wow...It's So Cute, I Like
LB rules Maaaan!!
they showed me a picture & i laughed
dignity has never been photographed
The sweetest.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
nice one!!
Very clean, shows the core spirit of Lego... if kids understands Lego, they will understand these. Cool client, cool agency, rock on!
Perfect work, i love it!
awesome!!
Himanshu Prabhakar
great..! usually i prefer press ads with headline, but this one is better without one.
I think I would like to see one actually.
Está filete! Congratulations
OMG so nice
great campaign
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
just eastern people like those kind og things ( sh'**) but it is definitly not western and NOT NICE!
phwoar, this is awesome! I used to do this with lego actually, making space ships out of everything.
http://www.arke1.com.au
Nice idea. Horrible art direction.