LEGO Sweden: Create

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien, Tom Hauser
Creative Directors: Reza Ramezani, Florentin Hock
Art Director: Marielle Heiss
Copywriter: Bastian Tripp
Photographer: Ralph Baiker
Post Production: Jung von Matt/Craft
Account: Oliver Kielinski, Niels Boese


morse's picture
16480 pencils

Great ad! So good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
1986 pencils

I'm sure this ad will win a metal this year.

Art & Illustration

N17's picture
464 pencils

I'm not sure about that, but surely a good idea.

Da Vini's picture
Da Vini

Kids are the gods!

kleenex's picture
33087 pencils


NY Belfry's picture
NY Belfry
1045 pencils

A smart ad essentially, but you'd be alienating other religions.

Unacosaesunacosaotracosaesotracosa's picture
276 pencils

I think that in this case, is making reference to the painting. I don't know if they even thought about religion.

goldi's picture
277 pencils

Old and done zilliontimes.

goldi's picture
277 pencils

Old and done zilliontimes.

Roshan Quintus's picture
Roshan Quintus
669 pencils

great idea. art direction could have been different.

bite me

SoniBarrera's picture
2 pencils

What a coincidence! This made me remember the ad I did about three or four years ago. It is definitely the same idea!. I had published this piece in deviantart (, it is so similar that I feel proud of myself... Good job, the little modifications make it look lovely. Just for the record, I invented and created this ad from scratch and was one of my University projects.

If this is plagiarism, we share the success because this will be only one of my many achievements.

YXCR's picture
2 pencils

They are very similar… If you are the original creator, you should definitely receive some credit for this Ad. Contact Lego directly.

caveman's picture
127 pencils

Another advertising cliché.

glargmonster's picture
178 pencils

The perspective is all wrong.

VeronicaFranco's picture
669 pencils

Lego. Create.

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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