LEGO Sweden: Create

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien, Tom Hauser
Creative Directors: Reza Ramezani, Florentin Hock
Art Director: Marielle Heiss
Copywriter: Bastian Tripp
Photographer: Ralph Baiker
Post Production: Jung von Matt/Craft
Account: Oliver Kielinski, Niels Boese

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15 comments

morse's picture
morse
16049 pencils

Great ad! So good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
1681 pencils

I'm sure this ad will win a metal this year.

Art & Illustration

N17's picture
N17
391 pencils

I'm not sure about that, but surely a good idea.

Da Vini's picture
Da Vini

Kids are the gods!

kleenex's picture
kleenex
29948 pencils

nice.

NY Belfry's picture
NY Belfry
1045 pencils

A smart ad essentially, but you'd be alienating other religions.

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
217 pencils

I think that in this case, is making reference to the painting. I don't know if they even thought about religion.

goldi's picture
goldi
268 pencils

Old and done zilliontimes.

goldi's picture
goldi
268 pencils

Old and done zilliontimes.

Roshan Quintus's picture
Roshan Quintus
669 pencils

great idea. art direction could have been different.

bite me

SoniBarrera's picture
SoniBarrera
2 pencils

What a coincidence! This made me remember the ad I did about three or four years ago. It is definitely the same idea!. I had published this piece in deviantart (http://soniabarrera.daportfolio.com/gallery/501337#12), it is so similar that I feel proud of myself... Good job, the little modifications make it look lovely. Just for the record, I invented and created this ad from scratch and was one of my University projects.

If this is plagiarism, we share the success because this will be only one of my many achievements.

YXCR's picture
YXCR
2 pencils

They are very similar… If you are the original creator, you should definitely receive some credit for this Ad. Contact Lego directly.

caveman's picture
caveman
110 pencils

Another advertising cliché.

glargmonster's picture
glargmonster
89 pencils

The perspective is all wrong.

VeronicaFranco's picture
VeronicaFranco
669 pencils

Lego. Create.
YES

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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