Lego StarWars: Bone

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Haha this is fun. Goes well with the "Imagine" campaign.

I'm thinking though, Lego ads seem to be directed towards the parents of kids, not the kids itself, right? Am I wrong?

HappyHour's picture
2387 pencils

Scam Lego ads, yes.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why scam? Lego ads directed to parents might just as well work.

ivan's picture

I think he means it's made by students so it's probably not been ordered by Lego, nor it will run in papers. Although I don't think it matters. Thousands see it on sites like this, more than an average magazine.

Ivan Raszl, admin of AotW

HappyHour's picture
2387 pencils

Yep - but my mistake, I didn't notice it was student work.

space's picture
5 pencils

Done. and done about 100x better. dont have the link, but taj mahal>>>space craft, etc

ivan's picture

Ivan Raszl, admin of AotW

morse's picture
15809 pencils

Very cute! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
608 pencils

The campaign from Leo Burnett is much better, but this one is quite good too, specially for a student work

Djenzie's picture
163 pencils

Love the "Make your own story" concept!

Hiperion's picture
3138 pencils

Great word :)
Simply and nice...

kleenex's picture
27722 pencils

The whole set is great.

luispiter's picture
2756 pencils

jajajaja good idea... good concept

Marlus Lau's picture
Marlus Lau
1806 pencils

But this is so cool, the scenes tell what kids really do for fun. Could perfectly be real ads.

Letsgroove27's picture
6 pencils

Que bueno esta!

arke1's picture
237 pencils

Cool series! I like it, though not completely really is the perfect combo, lego + star wars.

jackblack's picture
2261 pencils

Well done.

Lazarus's picture
1502 pencils

I love this. Great job. How can we hire you?

diegomourao's picture
4 pencils

Thanks for enjoying!

bakamono's picture
1006 pencils

It is so easy and so true, when you play there is no limit to what you can do.

because therefore it is

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