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Lego StarWars: Bone

Lego StarWars: Bone
Your rating: None Average: 7.9 (54 votes)

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde

20 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2011-02-22 10:24

Haha this is fun. Goes well with the "Imagine" campaign.

I'm thinking though, Lego ads seem to be directed towards the parents of kids, not the kids itself, right? Am I wrong?

http://jackmancer.com/
http://twitter.com/jackmancer/

HappyHour's picture 2420 pencils
HappyHour | Tue, 2011-02-22 10:26

Scam Lego ads, yes.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2011-02-22 11:47

Why scam? Lego ads directed to parents might just as well work.

http://jackmancer.com/
http://twitter.com/jackmancer/

ivan's picture
ivan | Tue, 2011-02-22 12:13

I think he means it's made by students so it's probably not been ordered by Lego, nor it will run in papers. Although I don't think it matters. Thousands see it on sites like this, more than an average magazine.

HappyHour's picture 2420 pencils
HappyHour | Tue, 2011-02-22 12:51

Yep - but my mistake, I didn't notice it was student work.

space's picture 5 pencils
space | Tue, 2011-02-22 10:27

Done. and done about 100x better. dont have the link, but taj mahal>>>space craft, etc

ivan's picture
ivan | Tue, 2011-02-22 10:28

Here you go: http://adsoftheworld.com/media/print/lego_taj_mahal

morse's picture 8826 pencils
morse | Tue, 2011-02-22 10:28
10

Very cute! :)

What hath God wrought

Davai's picture 573 pencils
Davai | Tue, 2011-02-22 10:34

The campaign from Leo Burnett is much better, but this one is quite good too, specially for a student work

Djenzie's picture 163 pencils
Djenzie | Tue, 2011-02-22 11:00
8

Love the "Make your own story" concept!
Great!

Hiperion's picture 3108 pencils
Hiperion | Tue, 2011-02-22 12:12

Great word :)
Simply and nice...

kleenex's picture 8394 pencils
kleenex | Tue, 2011-02-22 13:18
9

The whole set is great.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-02-22 13:20

jajajaja good idea... good concept

www.barcreativo.com

Marlus Lau's picture 1764 pencils
Marlus Lau | Tue, 2011-02-22 13:53
10

But this is so cool, the scenes tell what kids really do for fun. Could perfectly be real ads.

Letsgroove27's picture 6 pencils
Letsgroove27 | Tue, 2011-02-22 17:30

Que bueno esta!

arke1's picture 241 pencils
arke1 | Tue, 2011-02-22 17:56
7

Cool series! I like it, though not completely original...it really is the perfect combo, lego + star wars.

http://www.arke1.com.au

jackblack's picture 1462 pencils
jackblack | Wed, 2011-02-23 01:03

Well done.

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-02-23 04:30

I love this. Great job. How can we hire you?

diegomourao's picture 4 pencils
diegomourao | Fri, 2011-02-25 14:26

Thanks for enjoying!

bakamono's picture 855 pencils
bakamono | Wed, 2011-02-23 12:58

It is so easy and so true, when you play there is no limit to what you can do.

because therefore it is

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