Lego StarWars: Bone

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde

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20 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Haha this is fun. Goes well with the "Imagine" campaign.

I'm thinking though, Lego ads seem to be directed towards the parents of kids, not the kids itself, right? Am I wrong?

HappyHour's picture
HappyHour
2387 pencils

Scam Lego ads, yes.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why scam? Lego ads directed to parents might just as well work.

ivan's picture
ivan

I think he means it's made by students so it's probably not been ordered by Lego, nor it will run in papers. Although I don't think it matters. Thousands see it on sites like this, more than an average magazine.

Ivan Raszl, admin of AotW

HappyHour's picture
HappyHour
2387 pencils

Yep - but my mistake, I didn't notice it was student work.

space's picture
space
5 pencils

Done. and done about 100x better. dont have the link, but taj mahal>>>space craft, etc

ivan's picture
ivan

Ivan Raszl, admin of AotW

morse's picture
morse
15809 pencils

Very cute! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
Davai
608 pencils

The campaign from Leo Burnett is much better, but this one is quite good too, specially for a student work

Djenzie's picture
Djenzie
163 pencils

Love the "Make your own story" concept!
Great!

Hiperion's picture
Hiperion
3138 pencils

Great word :)
Simply and nice...

kleenex's picture
kleenex
27722 pencils

The whole set is great.

luispiter's picture
luispiter
2756 pencils

jajajaja good idea... good concept

Marlus Lau's picture
Marlus Lau
1806 pencils

But this is so cool, the scenes tell what kids really do for fun. Could perfectly be real ads.

Letsgroove27's picture
Letsgroove27
6 pencils

Que bueno esta!

arke1's picture
arke1
237 pencils

Cool series! I like it, though not completely original...it really is the perfect combo, lego + star wars.

jackblack's picture
jackblack
2261 pencils

Well done.

Lazarus's picture
Lazarus
1502 pencils

I love this. Great job. How can we hire you?

diegomourao's picture
diegomourao
4 pencils

Thanks for enjoying!

bakamono's picture
bakamono
1006 pencils

It is so easy and so true, when you play there is no limit to what you can do.

because therefore it is

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