Advertisement
Published/Aired: 
February 2011
Description: 

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde

Comments (20)

Log in or register to post comments

Highest Rated

diegomourao's picture
diegomourao
Activity Score 4

Thanks for enjoying!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Haha this is fun. Goes well with the "Imagine" campaign.

I'm thinking though, Lego ads seem to be directed towards the parents of kids, not the kids itself, right? Am I wrong?

HappyHour's picture
HappyHour
Activity Score 2381

Scam Lego ads, yes.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Why scam? Lego ads directed to parents might just as well work.

ivan's picture
ivan

I think he means it's made by students so it's probably not been ordered by Lego, nor it will run in papers. Although I don't think it matters. Thousands see it on sites like this, more than an average magazine.

HappyHour's picture
HappyHour
Activity Score 2381

Yep - but my mistake, I didn't notice it was student work.

space's picture
space
Activity Score 5

Done. and done about 100x better. dont have the link, but taj mahal>>>space craft, etc

morse's picture
morse
Activity Score 17364

Very cute! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
Davai
Activity Score 618

The campaign from Leo Burnett is much better, but this one is quite good too, specially for a student work

Djenzie's picture
Djenzie
Activity Score 163

Love the "Make your own story" concept!
Great!

Hiperion's picture
Hiperion
Activity Score 3138

Great word :)
Simply and nice...

kleenex's picture
kleenex
Activity Score 43371

The whole set is great.

luispiter's picture
luispiter
Activity Score 2756

jajajaja good idea... good concept

Marlus Lau's picture
Marlus Lau
Activity Score 1808

But this is so cool, the scenes tell what kids really do for fun. Could perfectly be real ads.

Letsgroove27's picture
Letsgroove27
Activity Score 6

Que bueno esta!

arke1's picture
arke1
Activity Score 237

Cool series! I like it, though not completely original...it really is the perfect combo, lego + star wars.

jackblack's picture
jackblack
Activity Score 2350

Well done.

Lazarus's picture
Lazarus
Activity Score 1536

I love this. Great job. How can we hire you?

diegomourao's picture
diegomourao
Activity Score 4

Thanks for enjoying!

bakamono's picture
bakamono
Activity Score 1002

It is so easy and so true, when you play there is no limit to what you can do.

because therefore it is

Advertisement