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Published/Aired: 
February 2011
Description: 

Print advertisment created by Cuca Escola de Criativos, Brazil for Lego, within the category: Gaming.

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde

Comments (7)

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Highest Rated

luispiter's picture
luispiter
Activity Score 2756

good... i love the concept

mr.x's picture
mr.x
Activity Score 998

I like these ads. But will the target audience get it? Assuming that the target audience are kids and maybe haven't seen star wars.

Vingy's picture
Vingy
Activity Score 474

i don´t think the target audience are kids, i think its more targeted to those kids fathers who grew up whit star wars. Also i don´t know you, but i have seen a lot of small kids who loves star wars, not because the original fils (sadly) but the new fils, new cartoons, videogames, etc.

mrakamu's picture
mrakamu
Activity Score 914

Nowadays, Lego can be enjoyed for different targets, Mr. X. I'm agree with you about if some people haven't seen Star Wars films, but I'm still believing that Lego Star Wars could be enjoyed by everybody. What do you think?

mr.x's picture
mr.x
Activity Score 998

Okay. There is a concept, and the concept is: make your own story. Meaning: tweak the real star wars story or change it completely. If you haven't seen star wars then you don't know the real story, yes? So, if you haven't seen star wars, then this ad doesn't say much, right?

I agree with you, that toys are toys and can be enjoyed by kids even if they haven't seen star wars, but if those kids are the target audience, then these ads should have been something completely different.

Brainsoup's picture
Brainsoup
Activity Score 110

With this kind of product (Star Wars' Lego Toys c'mon!) and this concept, the executions could be much better and more powerful

Janae's picture
Janae
Activity Score 385

vader could grill on his mask. the ewok version is much better.

luispiter's picture
luispiter
Activity Score 2756

good... i love the concept

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