Lego: Spain

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer
Designer: Daniel Zier
CG-Artists / CG-Photography: Matthias Christen, Florian von Behr, Faruk Heplevent, The Scope Digital Studio
Account Director: Marc-Olaf Duncker

July, 2012


baliais's picture
2595 pencils

Someone pls do something to the spammer

ivan's picture

Taken care of ;)

feysal's picture
2561 pencils

simple ...clever

groovy baby!

Passaporteau's picture
162 pencils

And stolen!

I can't believe these creatives aren't fired.

Jogo do Bicho

Nike Diesel's picture
Nike Diesel
13431 pencils

and the Cannes jury shouldn't be invited again.

jackcoooper's picture
93 pencils


Dr. Dockta's picture
Dr. Dockta
35 pencils

clever copy!

bate_palmas's picture
1479 pencils

Did the original campaign win anything at Cannes? Does anyone know?

gioborde's picture
1387 pencils

This is the original campaign


JimCompton-Hall's picture
62 pencils

I think they won a silver lion in the press category.


bate_palmas's picture
1479 pencils

Surprised it didnt get gold...'s picture
29 pencils


There are better ways to find a job. This ain't it.

GrumpyArtDirector's picture
858 pencils

I loved the original campaign, and this is a very appropiate borrowed interest comeback. Bravo.

By the way, I think the original was Silver in Print and Gold in Outdoor.

Passaporteau's picture
162 pencils

It should've won platinum in plagiarism.

Absolutely reprehensible.

Jogo do Bicho

dsklan's picture
1926 pencils

cant get it, cannes jury is so bad informed, they give a lion to a completely stolen idea!!
it was exposed as a copycat in aotw few weeks ago, and at least cannes jury should read aotw...
otherwise i dont really blame the creatives for stealing ideas for the award shows, because these ideas are not paid by client, and it seems the fastest way to gather points... better than staying the whole night in agency

Nike Diesel's picture
Nike Diesel
13431 pencils

I'm flabbergasted as well.
Shame on the Cannes Lions jury. Pathetic if you ask me...

Passaporteau's picture
162 pencils

Shame on our industry for letting stolen, fake work even get PR. We should make more of an effort to call out these cheaters.

Jogo do Bicho

Nike Diesel's picture
Nike Diesel
13431 pencils

No stars for stolen work.

kleenex's picture
40726 pencils

I say this has been done before as well.

Baggs's picture
2 pencils

Maybe I'm slow, but I don't understand the campaign. Can someone explain it, please?

C B 2 8's picture
C B 2 8
8 pencils

Stolen from where? Is everyone referring to the campaign JvM did..
..cause if so, it's the same agency. Blame them for redo'ing the same campaign, but not for theft.

Yro's picture
156 pencils

Same Idea, Diferente execution. (Now do something Great and Original, Give Back the Lion).

The Simpsons Lego Intro (1:24)

wave's picture
453 pencils

stop please with this campaign

peterklaus's picture
108 pencils

simple, i like

Nicolas DENIS's picture
Nicolas DENIS
6 pencils

Xavi, Xabi Alonso, Torres, Iniesta and Casillas !

Roger Keynes's picture
Roger Keynes
5498 pencils

So it IS the Euro 2012 finals teams. YESSS!!! I'm not stupid! :)

The Jobless Writer
Will Think for Salary

almasnazeer's picture
157 pencils

I m bored of this.. Please come up with something new

spears ava's picture
spears ava
206 pencils


Xtina152's picture
2 pencils

Terrible how people are talking about something they dont know.
It's not stolen from another campaign. It is a copy from something a random posted in the internet, years ago.

It's nothing the creative can be proud of. But many of you guys have done something, and later realized, omg you have seen it before and didnt realized it, till someone showed you the original?!

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