Lego: Spain

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer
Designer: Daniel Zier
CG-Artists / CG-Photography: Matthias Christen, Florian von Behr, Faruk Heplevent, The Scope Digital Studio
Account Director: Marc-Olaf Duncker

32 comments

baliais's picture
baliais
2573 pencils

Someone pls do something to the spammer

ivan's picture
ivan

Taken care of ;)

Ivan Raszl, admin of AotW

feysal's picture
feysal
2489 pencils

simple ...clever

groovy baby!

Passaporteau's picture
Passaporteau
162 pencils

And stolen!

I can't believe these creatives aren't fired.

Jogo do Bicho

Nike Diesel's picture
Nike Diesel
13389 pencils

and the Cannes jury shouldn't be invited again.

jackcoooper's picture
jackcoooper
93 pencils

agree

Dr. Dockta's picture
Dr. Dockta
35 pencils

clever copy!

bate_palmas's picture
bate_palmas
1479 pencils

Did the original campaign win anything at Cannes? Does anyone know?

Gi_bo's picture
Gi_bo
1385 pencils

This is the original campaign

GiBo

JimCompton-Hall's picture
JimCompton-Hall
64 pencils

I think they won a silver lion in the press category.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

bate_palmas's picture
bate_palmas
1479 pencils

Surprised it didnt get gold...

jerrystoner.com's picture
jerrystoner.com
29 pencils

JimCompton-Hall:

There are better ways to find a job. This ain't it.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

I loved the original campaign, and this is a very appropiate borrowed interest comeback. Bravo.

By the way, I think the original was Silver in Print and Gold in Outdoor.

Passaporteau's picture
Passaporteau
162 pencils

It should've won platinum in plagiarism.

Absolutely reprehensible.

Jogo do Bicho

dsklan's picture
dsklan
1927 pencils

cant get it, cannes jury is so bad informed, they give a lion to a completely stolen idea!!
it was exposed as a copycat in aotw few weeks ago, and at least cannes jury should read aotw...
otherwise i dont really blame the creatives for stealing ideas for the award shows, because these ideas are not paid by client, and it seems the fastest way to gather points... better than staying the whole night in agency

Nike Diesel's picture
Nike Diesel
13389 pencils

I'm flabbergasted as well.
Shame on the Cannes Lions jury. Pathetic if you ask me...

Passaporteau's picture
Passaporteau
162 pencils

Shame on our industry for letting stolen, fake work even get PR. We should make more of an effort to call out these cheaters.

Jogo do Bicho

Nike Diesel's picture
Nike Diesel
13389 pencils

No stars for stolen work.

kleenex's picture
kleenex
32989 pencils

I say this has been done before as well.

Baggs's picture
Baggs
2 pencils

Maybe I'm slow, but I don't understand the campaign. Can someone explain it, please?

C B 2 8's picture
C B 2 8
8 pencils

Stolen from where? Is everyone referring to the campaign JvM did.. http://adsoftheworld.com/media/print/lego_the_simpsons
..cause if so, it's the same agency. Blame them for redo'ing the same campaign, but not for theft.

Yro's picture
Yro
97 pencils

Same Idea, Diferente execution. (Now do something Great and Original, Give Back the Lion).

The Simpsons Lego Intro (1:24)
http://www.youtube.com/watch?v=OFOAHpIvnLw&feature=endscreen&NR=1

wave's picture
wave
378 pencils

stop please with this campaign

peterklaus's picture
peterklaus
108 pencils

simple, i like

Nicolas DENIS's picture
Nicolas DENIS
6 pencils

Xavi, Xabi Alonso, Torres, Iniesta and Casillas !

Roger Keynes's picture
Roger Keynes
5498 pencils

So it IS the Euro 2012 finals teams. YESSS!!! I'm not stupid! :)

Will Think for Salary

almasnazeer's picture
almasnazeer
157 pencils

I m bored of this.. Please come up with something new

spears ava's picture
spears ava
206 pencils

;P

Xtina152's picture
Xtina152
2 pencils

Terrible how people are talking about something they dont know.
It's not stolen from another campaign. It is a copy from something a random posted in the internet, years ago.

It's nothing the creative can be proud of. But many of you guys have done something, and later realized, omg you have seen it before and didnt realized it, till someone showed you the original?!

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