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Southpark

Agency: 
Published/Aired: 
March 2012
Description: 

Imagine

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope

Comments (41)

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Highest Rated

textpirat's picture
textpirat
Activity Score 272

Doppelt geklaut also...

http://www.eugensuman.com/Dracik-Shrek-Smurfs-Turtles

"Published and sold before JvM's campaign hit the Internet."

abake's picture
abake
Activity Score 1264

Awesome.
Simply brilliant.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Brilliantly found visual indeed - but I do have a problem with this that it's not conveying the real USP of LEGO, which is that kids have their own imagination and creativity to make a story.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Bravo.

NicoCiego's picture
NicoCiego
Activity Score 1033

Another great ad from Lego! kudos!

somecopywriter's picture
somecopywriter
Activity Score 1113

Bee-ew-ti-ful!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

big up for Lego. i like it

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

- They killed Kenny!
- You! Bastards!.. )

sameman's picture
sameman
Activity Score 21

GOLD!

Mr. Green's picture
Mr. Green
Activity Score 114

One of the best Lego's campaign ever.

bate_palmas's picture
bate_palmas
Activity Score 1479

Outstanding.

HDWR's picture
HDWR
Activity Score 2

http://static.glotzmal.de/100_100_85180972_Lego_Simpsons_przez_Druppi_...

1.
take idea from the internet

2.
add logo

3.
present as your own.

cannes_l's picture
cannes_l
Activity Score 112

DISGUSTING
Ctrl + C, Ctrl + V

Zekin's picture
Zekin
Activity Score 102
YJ's picture
YJ
Activity Score 373

Oh my God! They killed Kenny!

Cool ads.

andylefty's picture
andylefty
Activity Score 4535

Really love these.

kleenex's picture
kleenex
Activity Score 43349

Great set...

Tagoartwork's picture
Tagoartwork
Activity Score 29
chuckieT's picture
chuckieT
Activity Score 680

I have no respect for people who stick a logo on someone else's idea and still call themselves creative

jliopf's picture
jliopf
Activity Score 92

Why do they need 2 copywriters to steal 1 idea?

chuckieT's picture
chuckieT
Activity Score 680

True. And the line "Imagine" isn't even new for Lego. So what did two writers do?

Olafski001's picture
Olafski001
Activity Score 1193

People that ask what a copywriter did on campaign that is only visual, should not have the right to comment.

Apart from that: great campaign, bad bad bad luck for those creatives.
I don't think people would steal an idea and then send it to aotw
if they did: evil!

chuckieT's picture
chuckieT
Activity Score 680

If the visuals are stolen and there is no writing, then my question is a fair one. So don't try to declare who should have rights and who shouldn't, like this is the Belgian Congo.

And how can you think this could be "bad luck" for the creatives. The Simpsons visual has been recreated virtually block for block. It is far beyond the realm of coincidence.

bate_palmas's picture
bate_palmas
Activity Score 1479

chuckieT has a point. It does look very much the same

Bummer, I really loved this campaign 'til I read all this!

gioborde's picture
gioborde
Activity Score 1387

GiBo

david megart's picture
david megart
Activity Score 25

IS GOOD … BUT WHAT IF NOT PUBLISH THIS PIECE WITH THE TITLE “LEGO: SOUTHPARK” … YES, NEED A TEXT WITHIN THE PIECES AND NOT OUT. WHY I WOULD ASSUME THAT THEY ARE THE SOUTHPARKS?…JUST THAT. THANK!

krautland's picture
krautland
Activity Score 3216

ripoff. typical jvm alster bullshit.

mertos's picture
mertos
Activity Score 904

nice

textpirat's picture
textpirat
Activity Score 272

DONE

olgamarb's picture
olgamarb
Activity Score 70

Astonishing !

olgaberceanu

iGenius's picture
iGenius
Activity Score 54

It's magical. But if it's stolen I gave all credit to the one how first posted it on the Internet. You should be in advertising!

However, it's possible that a lot of people gets the same idea. It happens all the time.

Saikia's picture
Saikia
Activity Score 51

Disappointed to see the exact replica of the simpsons ad in that internet picture...

Peter Frank's picture
Peter Frank
Activity Score 532

Not today, no thanks

narahyanfong's picture
narahyanfong
Activity Score 30

Great series! very coolness!

Elpanda's picture
Elpanda
Activity Score 86

veeeery goood!

花渣's picture
花渣
Activity Score 8

不知道用英文怎么说 。

花渣's picture
花渣
Activity Score 8

不知道用英文怎么说 。

MaximeGK's picture
MaximeGK
Activity Score 78

Ridiculous, absurd.

1) Learn about PR and brand affiliation
2) Stick to more recognizable characters for kids and parents. ie: Stick to the Ninja Turtles. Parent's don't let kids watch southpark in general. Why the hell would you want to affiliate yourself to that?
3) Probably learn that there is more than the right spectrum of the ratings

textpirat's picture
textpirat
Activity Score 272

Doppelt geklaut also...

http://www.eugensuman.com/Dracik-Shrek-Smurfs-Turtles

"Published and sold before JvM's campaign hit the Internet."

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