LEGO: Southpark

Imagine

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope

Related videos by Shutterstock

41 comments

abake's picture
abake
1266 pencils

Awesome.
Simply brilliant.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Brilliantly found visual indeed - but I do have a problem with this that it's not conveying the real USP of LEGO, which is that kids have their own imagination and creativity to make a story.

NicoCiego's picture
NicoCiego
1035 pencils

Another great ad from Lego! kudos!

somecopywriter's picture
somecopywriter
1106 pencils

Bee-ew-ti-ful!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

big up for Lego. i like it

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

- They killed Kenny!
- You! Bastards!.. )

sameman's picture
sameman
21 pencils

GOLD!

Mr. Green's picture
Mr. Green
109 pencils

One of the best Lego's campaign ever.

bate_palmas's picture
bate_palmas
1479 pencils

Outstanding.

HDWR's picture
HDWR
2 pencils

http://static.glotzmal.de/100_100_85180972_Lego_Simpsons_przez_Druppi_...

1.
take idea from the internet

2.
add logo

3.
present as your own.

cannes_l's picture
cannes_l
112 pencils

DISGUSTING
Ctrl + C, Ctrl + V

Zekin's picture
Zekin
102 pencils
YJ's picture
YJ
372 pencils

Oh my God! They killed Kenny!

Cool ads.

andylefty's picture
andylefty
4537 pencils

Really love these.

kleenex's picture
kleenex
29972 pencils

Great set...

chuckieT's picture
chuckieT
680 pencils

I have no respect for people who stick a logo on someone else's idea and still call themselves creative

jliopf's picture
jliopf
83 pencils

Why do they need 2 copywriters to steal 1 idea?

chuckieT's picture
chuckieT
680 pencils

True. And the line "Imagine" isn't even new for Lego. So what did two writers do?

Olafski001's picture
Olafski001
1193 pencils

People that ask what a copywriter did on campaign that is only visual, should not have the right to comment.

Apart from that: great campaign, bad bad bad luck for those creatives.
I don't think people would steal an idea and then send it to aotw
if they did: evil!

chuckieT's picture
chuckieT
680 pencils

If the visuals are stolen and there is no writing, then my question is a fair one. So don't try to declare who should have rights and who shouldn't, like this is the Belgian Congo.

And how can you think this could be "bad luck" for the creatives. The Simpsons visual has been recreated virtually block for block. It is far beyond the realm of coincidence.

bate_palmas's picture
bate_palmas
1479 pencils

chuckieT has a point. It does look very much the same

Bummer, I really loved this campaign 'til I read all this!

Gi_bo's picture
Gi_bo
1385 pencils

GiBo

david megart's picture
david megart
25 pencils

IS GOOD … BUT WHAT IF NOT PUBLISH THIS PIECE WITH THE TITLE “LEGO: SOUTHPARK” … YES, NEED A TEXT WITHIN THE PIECES AND NOT OUT. WHY I WOULD ASSUME THAT THEY ARE THE SOUTHPARKS?…JUST THAT. THANK!

krautland's picture
krautland
3226 pencils

ripoff. typical jvm alster bullshit.

mertos's picture
mertos
899 pencils

nice

textpirat's picture
textpirat
269 pencils

DONE

olgamarb's picture
olgamarb
70 pencils

Astonishing !

olgaberceanu

iGenius's picture
iGenius
49 pencils

It's magical. But if it's stolen I gave all credit to the one how first posted it on the Internet. You should be in advertising!

However, it's possible that a lot of people gets the same idea. It happens all the time.

Saikia's picture
Saikia
51 pencils

Disappointed to see the exact replica of the simpsons ad in that internet picture...

Peter Frank's picture
Peter Frank
532 pencils

Not today, no thanks

narahyanfong's picture
narahyanfong
30 pencils

Great series! very coolness!

Elpanda's picture
Elpanda
80 pencils

veeeery goood!

花渣's picture
花渣
8 pencils

不知道用英文怎么说 。

花渣's picture
花渣
8 pencils

不知道用英文怎么说 。

MaximeGK's picture
MaximeGK
78 pencils

Ridiculous, absurd.

1) Learn about PR and brand affiliation
2) Stick to more recognizable characters for kids and parents. ie: Stick to the Ninja Turtles. Parent's don't let kids watch southpark in general. Why the hell would you want to affiliate yourself to that?
3) Probably learn that there is more than the right spectrum of the ratings

textpirat's picture
textpirat
269 pencils

Doppelt geklaut also...

http://www.eugensuman.com/Dracik-Shrek-Smurfs-Turtles

"Published and sold before JvM's campaign hit the Internet."

Log in or register to post comments