Lego: Sixties

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010

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12 comments

urvi's picture
urvi
89 pencils

conventional

kbx911's picture
kbx911
916 pencils

neigbour's child lol, bot have dark hair how did the son have blond

You Are What You Expect

CuriousPencil's picture
CuriousPencil
4227 pencils

No cohesion in the composition. Kid's looking out of shot at... what? Is the device supposed to look like a Star Trek communicator? This is sadly confusing, and makes me think it's the afterthought of the campaign. Should have just stuck with the windmills and left it there.

FarFromFlorida's picture
FarFromFlorida
104 pencils
ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

True. The idea is almost the same...
And, after all, LEGO it's always 100% fake.

mdb1974's picture
mdb1974
411 pencils

Not the same of the 06 idea. This series rocks. It's the key selling point for legos and it's true. Today's American innovators grew up on legos, now these same people are trying to figure out what toys to buy for their kids. Perfect.

luispiter's picture
luispiter
2756 pencils

nice..nice.. nice

dadada's picture
dadada
1715 pencils

nice concept

Everybody is creative, be yourself.

Marlus Lau's picture
Marlus Lau
1790 pencils

Hum...that's interesting!

Lazarus's picture
Lazarus
1490 pencils

Funny.

MidasTouch's picture
MidasTouch
1024 pencils

Lol! Their faces are cool!
:D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Manoma
1095 pencils

I dont know if i prefer their faces, or the concept !
Their faces i think ;-)

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