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Lego: Sixties

Lego: Sixties
Your rating: None Average: 8.2 (66 votes)

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010

12 Comments

urvi's picture 89 pencils
urvi | Tue, 2011-01-04 07:25
5

conventional

kbx911's picture 845 pencils
kbx911 | Tue, 2011-01-04 07:33

neigbour's child lol, bot have dark hair how did the son have blond

You Are What You Expect

CuriousPencil's picture 4273 pencils
CuriousPencil | Tue, 2011-01-04 08:31

No cohesion in the composition. Kid's looking out of shot at... what? Is the device supposed to look like a Star Trek communicator? This is sadly confusing, and makes me think it's the afterthought of the campaign. Should have just stuck with the windmills and left it there.

FarFromFlorida's picture 106 pencils
FarFromFlorida | Tue, 2011-01-04 09:09

Same idea won a Clio in 2006: http://www.coolmarketingthoughts.com/2006/07/19/business-20-magazine/

ZaboZaboZabo's picture 584 pencils
ZaboZaboZabo | Thu, 2011-01-06 09:06

True. The idea is almost the same...
And, after all, LEGO it's always 100% fake.

mdb1974's picture 383 pencils
mdb1974 | Tue, 2011-01-04 09:51

Not the same of the 06 idea. This series rocks. It's the key selling point for legos and it's true. Today's American innovators grew up on legos, now these same people are trying to figure out what toys to buy for their kids. Perfect.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-01-04 10:26

nice..nice.. nice

www.barcreativo.com

dadada's picture 1647 pencils
dadada | Tue, 2011-01-04 11:11

nice concept

Critics are easy.

Marlus Lau's picture 1764 pencils
Marlus Lau | Tue, 2011-01-04 12:50
7

Hum...that's interesting!

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-01-05 03:22

Funny.

MidasTouch's picture 1046 pencils
MidasTouch | Tue, 2011-05-17 04:16

Lol! Their faces are cool!
:D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture 1102 pencils
Manoma | Mon, 2011-10-31 11:10
8

I dont know if i prefer their faces, or the concept !
Their faces i think ;-)

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