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48 comments

Guest's picture
Guest

Lego shouldn't deal too much with DDB...

Guest's picture
Guest

award crab.

Guest's picture
Guest

award crab.

Guest's picture
Guest

If this is real, it deserves something in award shows.

Guest's picture
Guest

Its a fresh angle, well done!

petek's picture
petek
1894 pencils

I don´t care about the ads. But these fake positive comments are really bad ...

izmild's picture
izmild
770 pencils

Agree! Lego is not for this kind of ad. Though, the copy is good for social message but the visual is not educated...

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

What's with the position of that blur, does she have a nipple in the middle of her chest?

Guest's picture
Guest

The box-y blurs are Lego pieces.

Guest's picture
Guest

This concept was done by a Student named Elizabeth Alexander.
I don't a a link but I have a book: THE ADVERTISING CONCEPT BOOK, by Pete Barry, pg55.(publisher Thames and Hudson)

Guest's picture
Guest

as a mother, i like it.

john doe's picture
john doe
1571 pencils

as an employee of the agency as well, i guess.

TRICKY's picture
TRICKY
3950 pencils

so lego is better than sex ?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

wow, she's ugly.

Guest's picture
Guest

enough with the fucking legos ads. good lord.....

Guest's picture
Guest

Un trucho muy pobre, para una marca como LEGO

Guest's picture
Guest

good job, i like it!

~ eugene

missed my turn's picture
missed my turn
426 pencils

Yeah, you should have blurred that face.

Guest's picture
Guest

Horrible ad. It doesn't work in any possible way. There's no idea what so ever. And if anyone from DDB thinks other way, please explain.

Guest's picture
Guest

These ads make me want to look away quickly rather than buy their product. Ok, the cleavage shot less.. But still, what mother would look at a photo of a man shooting himself in the head and think "gee, they're right, I should buy my kid more Lego brand toys". If I was a kid and I saw this ad I'd ask my mom for a Lego brand gun (or heroin.. or cleavage).

Pedestrian's picture
Pedestrian
490 pencils

One word: Breathtaking!

I'm going to buy my infant a box of Legos today.

Guest's picture
Guest

this is good for a new target: the parents.
leave children play with lego, 'couse tv can be dangerous.

Guest's picture
Guest

FAKE

pinkads's picture
pinkads
116 pencils

Pls define the age group of "kids"

_______________________
it's all in the head!!!

pinkads's picture
pinkads
116 pencils

_______________________
it's all in the head!!!

Guest's picture
Guest

come on. this is the worst campaign i have seen in ages!

Guest's picture
Guest

lets try to think about this lego ad in the same way ppl were trying to explain the two other ads (gun, drugs)...r u trying to tell me that watching tv when i'm a kid is going to make me want to have sex when i'm an adult??
well i thought every healthy adult person has a sex drive! there is nothing wrong about tht! its natural!
the situation on the pic looks like they r couple...again whats wrong in a couple having sex??

horrible ad. id doesnt work in any possible way.

Guest's picture
Guest

hope the woman is not in house talent. ouch!

Guest's picture
Guest

If this wins anything, I am going to quit advertising in disillusionment

Guest's picture
Guest

c'mon guys, try to think diff, its a fresh direction after all.. i like it!

john doe's picture
john doe
1571 pencils

so obviously the ad works for a very few.
but that's not how it should be.

still bad.

Guest's picture
Guest

a fresh direction does not make a good idea.

Guest's picture
Guest

I can't understand how this ads will help sell lego toys - TOYS for God's sake!!!

Guest's picture
Guest

love it

~ ad man

Guest's picture
Guest

not real.

Guest's picture
Guest

not real.

Guest's picture
Guest

Pandering - whether it is real or not.

Guest's picture
Guest

Do you not see that the blur effect that is censoring the "adult" things is composed of Lego?
Message: Lego helps keep kids innocent. Something all parents want.

Guest's picture
Guest

This is the worst thing i have seen in months. I can't believe people actually like this. I think 90% of the positive comments come from the creatives who are responsible for this piece of crap. (I suspect they're from I......) the other 10% are people who have wrong standards.

Guest's picture
Guest

scam scam scam

Guest's picture
Guest

nalla varuvinga thambi innum neraiya pannunga, appa, amma paera kaapathunga thambi. thank u

Guest's picture
Guest
Guest's picture
Guest

bonne publicité

Guest's picture
Guest

nice and fresh idea

Guest's picture
Guest

nice and fresh idea

Guest's picture
Guest

right, so instead of having kids watch too much TV, let's show them a completely age-inappropriate image. Great idea.

Parent: "Oh, no, if I don't get my kids playing with Lego soon, they might think about having sex when they're adults!!"

Piece of shit.

gon_enelcamino's picture
gon_enelcamino
838 pencils

award crab

rachael.jones's picture
rachael.jones
50 pencils

nice thought, kids watch wrong things n concieve wrong things.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

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