Lego: Seventies

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010


mikeelrapido's picture
1929 pencils

Nice style


CuriousPencil's picture
4225 pencils

Weakest in the series. And dangerous. Kids learn through mimicry. This potentially encourages them to stick things in light sockets. Very surprised this got past the client. And a shame because it buts a bad taint on an otherwise excellent campaign.

Rabubi's picture
560 pencils

I'm not sure what is so dangerous about this. It's not as if she is putting a knife into a toaster.

CuriousPencil's picture
4225 pencils

You've obviously never put your fingers in a light socket. I did as a kid and thought I'd learned to fly, the kick was so bodyslap.

ZaboZaboZabo's picture
595 pencils

The client? Which client? I don't think this has a client....

mdb1974's picture
411 pencils


luispiter's picture
2756 pencils

can Lego only do that ... found its essence.. nice, congratulation

dadada's picture
1720 pencils

this one doesn't work for me, weakest in the series as said.

Everybody is creative, be yourself.

Manoma's picture
1108 pencils

What the is best ? Their face or the concept ?
I love !

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