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Lego: Seventies

Lego: Seventies
Your rating: None Average: 8 (61 votes)

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010

9 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Tue, 2011-01-04 07:43

Nice style

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CuriousPencil's picture 4273 pencils
CuriousPencil | Tue, 2011-01-04 08:13
4

Weakest in the series. And dangerous. Kids learn through mimicry. This potentially encourages them to stick things in light sockets. Very surprised this got past the client. And a shame because it buts a bad taint on an otherwise excellent campaign.

Rabubi's picture 553 pencils
Rabubi | Tue, 2011-01-04 12:05

I'm not sure what is so dangerous about this. It's not as if she is putting a knife into a toaster.

CuriousPencil's picture 4273 pencils
CuriousPencil | Thu, 2011-01-06 09:43

You've obviously never put your fingers in a light socket. I did as a kid and thought I'd learned to fly, the kick was so bodyslap.

ZaboZaboZabo's picture 584 pencils
ZaboZaboZabo | Thu, 2011-01-06 09:04

The client? Which client? I don't think this has a client....

mdb1974's picture 383 pencils
mdb1974 | Tue, 2011-01-04 09:49
10

Perfect.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-01-04 10:25

can Lego only do that ... found its essence.. nice, congratulation

www.barcreativo.com

dadada's picture 1647 pencils
dadada | Tue, 2011-01-04 11:12
3

this one doesn't work for me, weakest in the series as said.

Critics are easy.

Manoma's picture 1102 pencils
Manoma | Mon, 2011-10-31 11:08
9

What the is best ? Their face or the concept ?
I love !

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