LEGO: Rubik's Cube

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Arno Lindemann
Art Director / Photographer: Keat Aun Tan
Account Manager: Katharina Schablitzki
Image Editing: Florian Reckert
Production: Philipp Wenhold
Final artwork: Susanne Hermann

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17 comments

simone's picture
simone
187 pencils

Someone?

supersupergirl's picture
supersupergirl
294 pencils

ivan you are so right, exactly the same ad.

Mr.Top's picture
Mr.Top
728 pencils

DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE

LeeHarvey's picture
LeeHarvey
3045 pencils

There's something wrong with this 'rubik's cube'. First, the Lego-stones that are next to each other are not connected, only the ones on top of each other, so the cube would fall apart. Second; the real R.cube has different colors on each side, something that could never be done with Lego-stones. I get the message but I don't think it's a good ad. And indeed it looks a lot like the Horlicks ad.....

TrainRunner's picture
TrainRunner
225 pencils

maybe its glued together...kids like glue.

juliangray's picture
juliangray
987 pencils

you are over analizing. the only important thing is that you see a rubiks cube, not a block of legos. thats where their concept "imagine" gets across perfectly.

too bad its already done.

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay Julian, I guess you're right, I got carried away a bit... It's an imagine-concept indeed. But done....

djakuza's picture
djakuza
517 pencils

na das war ja mal ein Griff ins Klo ;)

postman's picture
postman
951 pencils

Das ist wahr. Auch deshalb, weil es gar keine quadratischen Legosteine gibt. Das mag etwas kleinlich scheinen, aber wenn es schon Werbung für Lego selbst ist, sollte das Produkt richtig abgebildet sein.

True. Even worse that there are no such square Lego blocks. It may seem picky, but as it is an ad for Lego itself, the product should be showed correctly.

kgeiger's picture
kgeiger
7050 pencils

I'm sorry, but what's the idea? Build toys with toys?

sumbody's picture
sumbody
136 pencils

bad photo

Remote CD's picture
Remote CD
6 pencils

after all i didn't get the idea, someone please

capywriter's picture
capywriter
5511 pencils

I guess you know Rubik's cube, no? A simple kind of brain train game... easy for some, hard for many ;) But Lego is meant for children, so this ad says playing Lego is good for the development (might be seen as creativity...) of kids.

As mentioned above, the blocks will indeed fall apart... but is that a problem? Dito for the colour remark.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Funny how Horlicks is using Lego to explain an idea and Lego is using Rubik's cube. Who would Rubik's cube use? I thought Lego was with Ogilvy or are all these award winning brands free for all? (This one looks genuine tho).

Dalbir
www.AdOfDaMonth.com

magicscarf's picture
magicscarf
21 pencils

So?

And, the background doesn't look nice

Simon Huke's picture
Simon Huke
5 pencils

Who is the benefit?

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