Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Arno Lindemann
Art Director / Photographer: Keat Aun Tan
Account Manager: Katharina Schablitzki
Image Editing: Florian Reckert
Production: Philipp Wenhold
Final artwork: Susanne Hermann
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18 Comments
Someone?
Reminds me of http://adsoftheworld.com/media/print/junior_horlicks_building_blocks
ivan you are so right, exactly the same ad.
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There's something wrong with this 'rubik's cube'. First, the Lego-stones that are next to each other are not connected, only the ones on top of each other, so the cube would fall apart. Second; the real R.cube has different colors on each side, something that could never be done with Lego-stones. I get the message but I don't think it's a good ad. And indeed it looks a lot like the Horlicks ad.....
maybe its glued together...kids like glue.
you are over analizing. the only important thing is that you see a rubiks cube, not a block of legos. thats where their concept "imagine" gets across perfectly.
too bad its already done.
Okay Julian, I guess you're right, I got carried away a bit... It's an imagine-concept indeed. But done....
na das war ja mal ein Griff ins Klo ;)
Das ist wahr. Auch deshalb, weil es gar keine quadratischen Legosteine gibt. Das mag etwas kleinlich scheinen, aber wenn es schon Werbung für Lego selbst ist, sollte das Produkt richtig abgebildet sein.
True. Even worse that there are no such square Lego blocks. It may seem picky, but as it is an ad for Lego itself, the product should be showed correctly.
I'm sorry, but what's the idea? Build toys with toys?
bad photo
after all i didn't get the idea, someone please
I guess you know Rubik's cube, no? A simple kind of brain train game... easy for some, hard for many ;) But Lego is meant for children, so this ad says playing Lego is good for the development (might be seen as creativity...) of kids.
As mentioned above, the blocks will indeed fall apart... but is that a problem? Dito for the colour remark.
Funny how Horlicks is using Lego to explain an idea and Lego is using Rubik's cube. Who would Rubik's cube use? I thought Lego was with Ogilvy or are all these award winning brands free for all? (This one looks genuine tho).
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major disconnect.
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So?
And, the background doesn't look nice
Who is the benefit?