Lego: Mind

Exercise your kid's mind.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci, Alexandru Covrig
Copywriter: Alexandru Vicol
Additional credits: Diana Stancu
Published: October 2010

15 comments

deadlinecanwait's picture
deadlinecanwait
111 pencils

very nice

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Could have been more. I think the IMAGEN is a stronger starting point. This is just like Nintendo Brain Trainers and all that Sudoko stuff. I think 'Boost creativy" would be better. Don't have to tell it's for your kid, people know.

CrackerJackWorks's picture
CrackerJackWorks
14511 pencils

simple...me likey.

Guest's picture
Guest

Ir's getting a bit boring to see these campaigns even though these blocks are a great invention.
It's overused right now in my opinion.

adsrule's picture
adsrule
181 pencils

Very cool and simple.

headoffice Communication's picture
headoffice Comm...
177 pencils

josh, I like it.

morse's picture
morse
16530 pencils

I agree with jackmancer, but still it's a decent ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmoore257's picture
jackmoore257
203 pencils

kinda straight forward for this client who has done such great work. But not bad.

Dzsoi's picture
Dzsoi
6367 pencils

It remains on wordplay level, not bad, but there have been better lego ads.

MichaelKHoward's picture
MichaelKHoward
11 pencils

Love the idea, simple and has a direct focus on the product!

Amish's picture
Amish
61 pencils

old

Guest's picture
Guest

bad pun.

AssassinX's picture
AssassinX
1329 pencils

Not bad.

JCSaiKrishna's picture
JCSaiKrishna
725 pencils

Absolutely gud enough!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Spaced's picture
Spaced
38 pencils

Why did I click on this...

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