Lego: Mind
Exercise your kid's mind.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci, Alexandru Covrig
Copywriter: Alexandru Vicol
Additional credits: Diana Stancu
Published: October 2010
15 comments
very nice
Could have been more. I think the IMAGEN is a stronger starting point. This is just like Nintendo Brain Trainers and all that Sudoko stuff. I think 'Boost creativy" would be better. Don't have to tell it's for your kid, people know.
http://jackmancer.com/
http://twitter.com/jackmancer/
simple...me likey.
www.crackerjackworks.com
Ir's getting a bit boring to see these campaigns even though these blocks are a great invention.
It's overused right now in my opinion.
Very cool and simple.
josh, I like it.
I agree with jackmancer, but still it's a decent ad.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
kinda straight forward for this client who has done such great work. But not bad.
It remains on wordplay level, not bad, but there have been better lego ads.
Love the idea, simple and has a direct focus on the product!
old
bad pun.
Not bad.
Absolutely gud enough!
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
Why did I click on this...