Advertisement

Mars

Agency: 
Published/Aired: 
March 2013
Description: 

While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.

Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier
Photographer: Claude Pefferkorn
Retoucher: Caroline Moreau

Comments (13)

Log in or register to post comments

Highest Rated

olimurugavel's picture
olimurugavel
Activity Score 72

Okay... but i didnt get the actual message!

Oli Murugavel
I love any and all situations where you celebrate creativity

morse's picture
morse
Activity Score 17364

I like the visual but it's a little hard to understand what the actual message is.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jorgocre's picture
jorgocre
Activity Score 10

I dont' understand nothing. But I like it.

emiliete's picture
emiliete
Activity Score 646

Bad thing if you have to explain the idea...

hmaffia's picture
hmaffia
Activity Score 746

Nothing here...

Johnny on the spot's picture
Johnny on the spot
Activity Score 52

I think the Astronaut creates a brand new world where to play as he walks and discovers the planet. It's pure as Lego always do but different. I like it.

Ensamblador's picture
Ensamblador
Activity Score 239

Footprints under Lego rules. Imagination, fun, play. What else do you want? I like it.

cvchitale's picture
cvchitale
Activity Score 1418

theek hi hai....

Roucoups's picture
Roucoups
Activity Score 12

Cool

mr.x's picture
mr.x
Activity Score 998

What's there not to get? You must lack imagination.. And that's what this ad is about - imagination, fantasy, a story you make up when playing with lego. In this case - an outer space adventure.

CABAZORRO's picture
CABAZORRO
Activity Score 366

No

kleenex's picture
kleenex
Activity Score 43452

Not a bad idea.

Klara K.'s picture
Klara K.
Activity Score 3343

It's a very nice idea but the execution should have been clearer to understand.

olimurugavel's picture
olimurugavel
Activity Score 72

Okay... but i didnt get the actual message!

Oli Murugavel
I love any and all situations where you celebrate creativity

Advertisement