Lego: Mars

While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.

Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier
Photographer: Claude Pefferkorn
Retoucher: Caroline Moreau

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13 comments

morse's picture
morse
15972 pencils

I like the visual but it's a little hard to understand what the actual message is.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jorgocre's picture
jorgocre
10 pencils

I dont' understand nothing. But I like it.

emiliete's picture
emiliete
646 pencils

Bad thing if you have to explain the idea...

hmaffia's picture
hmaffia
747 pencils

Nothing here...

Johnny on the spot's picture
Johnny on the spot
52 pencils

I think the Astronaut creates a brand new world where to play as he walks and discovers the planet. It's pure as Lego always do but different. I like it.

Ensamblador's picture
Ensamblador
237 pencils

Footprints under Lego rules. Imagination, fun, play. What else do you want? I like it.

cvchitale's picture
cvchitale
1282 pencils

theek hi hai....

Roucoups's picture
Roucoups
12 pencils

Cool

mr.x's picture
mr.x
952 pencils

What's there not to get? You must lack imagination.. And that's what this ad is about - imagination, fantasy, a story you make up when playing with lego. In this case - an outer space adventure.

CABAZORRO's picture
CABAZORRO
355 pencils

No

kleenex's picture
kleenex
29411 pencils

Not a bad idea.

Klara K.'s picture
Klara K.
2695 pencils

It's a very nice idea but the execution should have been clearer to understand.

olimurugavel's picture
olimurugavel
72 pencils

Okay... but i didnt get the actual message!

Oli Murugavel
I love any and all situations where you celebrate creativity

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