Lego: Lightbulbs
Advertising Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Art director: Stuart Harricks
Photography: Sam @ Boomerang
Via: elmaaltshift
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright WebMediaBrands Inc. All rights reserved.
31 comments
Lightbulbs?
That's brave.
Especially posting it here.
>>>> That's not an ad. THIS is an ad.
well is it legos or light bulbs, baby? yeah! try making a life-size hagrid with the contents of that little yellow box. you'll need more than a potato to pull the tiny shards of glass out of junior's delicate fingers. that's for sure. nice idea. i'm very lonely.
way to go andy.
ideas....30 minutes nahi toh free.
i'm a little lost..
The box is full of ideas. Unlimited number of things you can build from Lego.
Ivan Raszl, admin of AotW
Bit of a stretch ...
i agree, they were thinking too hard on this one
oohh, okay!
http://shut.elmota.com
Im sure the kids get it....NOT!
Not kids, silly, their moms.
Desi
www.DesiCreative.com
Lego 'Periscope' conveyed the same message in a much more elegant way. No need for clunky 'idea' symbols.
Hmmmm...those are FUSED bulbs of the ideamaker, what u say???
what a weird idea for me.
http://jennywhx.blogspot.com jwhx:Visionary
It works for me, got it rigth away...
I like the general direction their going with here. The true benefit of Lego is to be creative and you sell kids stuff to mothers anyway. So, I like it and I think it works. Don't know if the light bulb is associated with ideas in every culture though.
http://www.reinhardkrug.de/
ahh..i din get it till ivan said it...somehow i kept thinking of those IKEA storage boxes when i see this...
Little johnny scratched his head and thought: Hm. I ate the goldfish earlier. Wonder if I could swallow a lightbulb.
This was the begining of a beautiful career.
Some of these comments are making me feel the same way, Bellicimeo!
That regurgitator guy from Scotland. Stevie Starr! Have you seen him?
Pool balls. Light bulbs. He can even 'bring up' specific coin change.
>>>> That's not an ad. THIS is an ad.
That is EXACTLY who I was referencing. Oh Rog! You, me, wavelength, feel it!
http://adsoftheworld.com/media/print/tbwa_idea
And a few years later we see Johnny and his lightbulb again
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Blech! That made me gag a little. I wasn't ready for it! Topical though, nice linkeroo, you have an amazing memory Minimum.
Nice....wait what's the word I'm looking for? Poop! That's it.
Too forced considering the possibilities.
4/10
Doin' it for the points
Sorry, no donut for you.
Lo que falta son las ideas de las agencia
... This is the faulty idea of the agency?
>>>> That's not an ad. THIS is an ad.
This is a faulty submission. :)
>>>> That's not an ad. THIS is an ad.
i was the biggest lego user ever when i was a little kid :)
and this ad would make me buy some for my own kid.
it really works for me. doesn't matter that lightbulbs are used over and over again. that's the idea of lego.
OMG, 21st century and ideas are still linked to bulbs?
FER.
Nice...... idea!
http://webcam.directory-index.info/
good one. This brand has a huge potential.
A big lightbulb, made out of Lego would have been stronger, IMO. Not gonna lie, didn't fully get it until I read the comments.