Lego: Lightbulbs

Advertising Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Art director: Stuart Harricks
Photography: Sam @ Boomerang
Via: elmaaltshift

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31 comments

Rog's picture
Rog
6094 pencils

Lightbulbs?
That's brave.
Especially posting it here.

>>>> That's not an ad. THIS is an ad.

cozz20_1's picture
cozz20_1
87 pencils

well is it legos or light bulbs, baby? yeah! try making a life-size hagrid with the contents of that little yellow box. you'll need more than a potato to pull the tiny shards of glass out of junior's delicate fingers. that's for sure. nice idea. i'm very lonely.

kalpesh78's picture
kalpesh78
2580 pencils

way to go andy.

ideas....30 minutes nahi toh free.

JTW926's picture
JTW926
184 pencils

i'm a little lost..

ivan's picture
ivan

The box is full of ideas. Unlimited number of things you can build from Lego.

Ivan Raszl, admin of AotW

Yokel's picture
Yokel
604 pencils

Bit of a stretch ...

Chris's picture
Chris
1987 pencils

i agree, they were thinking too hard on this one

Shut Theory's picture
Shut Theory
515 pencils
truecopy's picture
truecopy
400 pencils

Im sure the kids get it....NOT!

"Sex sells. Truth even better." - A friend

Desi's picture
Desi
1052 pencils

Not kids, silly, their moms.

slim's picture
slim
1047 pencils

Lego 'Periscope' conveyed the same message in a much more elegant way. No need for clunky 'idea' symbols.

snagesh75's picture
snagesh75
58 pencils

Hmmmm...those are FUSED bulbs of the ideamaker, what u say???

jennywhx's picture
jennywhx
1142 pencils

what a weird idea for me.

Thiago Aranha's picture
Thiago Aranha
121 pencils

It works for me, got it rigth away...

popdistortion's picture
popdistortion
1594 pencils

I like the general direction their going with here. The true benefit of Lego is to be creative and you sell kids stuff to mothers anyway. So, I like it and I think it works. Don't know if the light bulb is associated with ideas in every culture though.

• ω •'s picture
• ω •
243 pencils

ahh..i din get it till ivan said it...somehow i kept thinking of those IKEA storage boxes when i see this...

ellehcimeo's picture
ellehcimeo
3522 pencils

Little johnny scratched his head and thought: Hm. I ate the goldfish earlier. Wonder if I could swallow a lightbulb.
This was the begining of a beautiful career.

Rog's picture
Rog
6094 pencils

Some of these comments are making me feel the same way, Bellicimeo!

That regurgitator guy from Scotland. Stevie Starr! Have you seen him?

Pool balls. Light bulbs. He can even 'bring up' specific coin change.

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
ellehcimeo
3522 pencils

That is EXACTLY who I was referencing. Oh Rog! You, me, wavelength, feel it!

Minimum's picture
Minimum
1496 pencils

http://adsoftheworld.com/media/print/tbwa_idea

And a few years later we see Johnny and his lightbulb again

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

Blech! That made me gag a little. I wasn't ready for it! Topical though, nice linkeroo, you have an amazing memory Minimum.

Disco Munky's picture
Disco Munky
3900 pencils

Nice....wait what's the word I'm looking for? Poop! That's it.

Too forced considering the possibilities.

4/10

Doin' it for the points

Doberman's picture
Doberman
48 pencils

Sorry, no donut for you.

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

Lo que falta son las ideas de las agencia

Rog's picture
Rog
6094 pencils

... This is the faulty idea of the agency?

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

This is a faulty submission. :)

>>>> That's not an ad. THIS is an ad.

balaazs's picture
balaazs
66 pencils

i was the biggest lego user ever when i was a little kid :)
and this ad would make me buy some for my own kid.

it really works for me. doesn't matter that lightbulbs are used over and over again. that's the idea of lego.

fersvax's picture
fersvax
1237 pencils

OMG, 21st century and ideas are still linked to bulbs?

FER.

bigboy2007's picture
bigboy2007
6 pencils
sajan's picture
sajan
4 pencils

good one. This brand has a huge potential.

danvertising's picture
danvertising
50 pencils

A big lightbulb, made out of Lego would have been stronger, IMO. Not gonna lie, didn't fully get it until I read the comments.

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