LEGO: It's what you make of it, 3
Advertising School: Miami Ad School, Europe
Art Director: Andres Maldonado
Copywriter: Robin Stam
Via: elmaaltshift
Advertising School: Miami Ad School, Europe
Art Director: Andres Maldonado
Copywriter: Robin Stam
Via: elmaaltshift
Comments
no more lego ads.
These are disappointing.
Looks like pre-students work. Or worse.
saatchi?
seriouslly?
this is horrible
Really dissapointing.
Definetly looks like student work. Check this out. Archive Student Contest 2007 nominee.
http://www.luerzersarchive.net/studentscontest-view.asp?page=1&size=l&...
A little too obvious and done-before. Like the Ron Jeremy one, though!
even kids could do better than this
this is a concept that would work better as a stop motion piece with the "3 bricks" changing from one thing to the next. And that would still be corny.
Yes, this is student work and there has been a misunderstanding. Saatchi Stockholm has nothing to do with this ad. They only coached me on this project. And all you guys are a bunch of parrots. Think of some constructive critisism before you start copy-pasting each other's hate-comments.
Well sorry their matey, but no constructive criticism can save this. Effective constructive criticism, would honestly be to tell you to move onto something else...
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Don't be sorry. I don't feel personally offended, but I just think a lot of people on this website can do better than just throwing mud. Daniel in the next comment understood that very well and seems to me somebody you can take seriously. But I think it's interesting to read the comments because this campaign is by far the most controversial that I have. When I showed this work at agencies in New York they either loved it or hated it. There's no in between. The fact that the rating is now on a '5' proves that. I keep it in my portfolio for the simple reason that I personally like it. Yes I'm taking a risk, but if you know my other work you'll see I can take that risk ;-)
There's an awful lot of guns in this piece. And Ron Jeremy? Somehow don't think you want to put that into an ad for children's toys.
However, I can understand the thinking behind the ad though and there is definately something nice about having an endless amount of possibilities from such limited lego pieces. Keep at it robinstam and I'm sure you'll only get better with time (we were all students at some point) ;)
I think the copy shouldn't say directly what it is. Instead of dog you can write WRAF WRAF etc. Maybe that tickles your fantasy more.. and since this idea is about fantasy..but I dont now how it will work for the robot (bliep bliep??) , plane ready for take off, etc. But still this campaign is only nice, not controversial.MM, difficult. Oh well, just tried to make a good comment.
I like it. This is Lego: a couple of bricks and then it is up to your imagination and creativity. I don't see any major issue about this ad, some here should cool down.
I aint great no but it aint aawwwffful. Although doesn't it kind of open it up to other toys brands to say they're more fun? Also shouldn't they have maybe bought 3bricks.com off the defunct band that currently reside at said URL??
oop, sorry dude. Just saw the comments that it's a student piece...no wonder 3bricks.com isn't bought! my bad!
ahhh... sumun build things from Lego.
... ahh many things.
then made an ad.
where´s the idea?
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it´s been done, already.
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it´s been done, already.
ARt direction...copied from dynamo washing
http://adsoftheworld.com/media/print/dynamo_washing_detergent_changing...
sorry guys
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