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Imperial Flagship

Agency: 
Published/Aired: 
October 2010
Description: 

Print advertisment created by Leo Burnett, Russia for Lego, within the category: Gaming.

Advertising Agency: Leo Burnett, Moscow, Russia
Art Directors: Arina Avdeeva, Rodrigo Linhares
Creative Director: Mikhail Kudashkin
Designer: Dmiry Jakovlev
Illustration: Ninjafilms
Photography: Ninjafilms

Comments (14)

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Highest Rated

velle's picture
velle
Activity Score 1550

i love how ads like these NEVER FAIL to bring out the 12yo in me. never fails.

Guest's picture
Guest

ugly! no cool !

Guest's picture
Guest

just because you didn't do it it doesn't mean it's bad.

it's actually pretty good.

Guest's picture
Guest

very good!!!

Chris's picture
Chris
Activity Score 1985

cool. great job russia. shows the limitless creativity possible with lego.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Amazing

burcinistanbul's picture
burcinistanbul
Activity Score 46

Aha! Now I get it. Is this an ad that show us we can do different things with Lego? And creative director is one of these super children who doesn't stuck in the picture on the box, but creates new ships... Come ooooooon!

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Come oooooon to you!!! its so simple is clever! its nice, its not the best ad in the world but you see it, ypu just get it and smile and thats all it needs(and all it intends)! nice visual with easy concept thats it, judge it for what it is!!!

Guest's picture
Guest

Well done!

Guest's picture
Guest

I agree with burcinistanbul... that idea has been plastered on the box for years. This is hardly remarkable.

Guest's picture
Guest

I think is cheesy and very boring - Lego needs a new approach and not again - "imagine" especially the motives are not well picked.

thanks

Guest's picture
Guest

I think the idea is ok, not mind blowing, but the art direction is rubbish sorry!

Diplodokus's picture
Diplodokus
Activity Score 1819

Nice idea. Horrible art direction.

advertising ninja's picture
advertising ninja
Activity Score 614

i will never understand how an idea which does not bring a new insight and does not show a great execution has won GOLD in cannes. what we see here is on the package of 75 percent of lego sets. front they feature space ship, on the back suggestions of what to do with it. they are selling books of lego which is all about doing other stuff with existing sets. its been done before, by LEGO itself and by zillions of kids.. sure it is elegantly put but really really old news. weird.

velle's picture
velle
Activity Score 1550

i love how ads like these NEVER FAIL to bring out the 12yo in me. never fails.

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