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Lego: Fire-station

Lego: Fire-station
Your rating: None Average: 8.2 (9 votes)

Build it. Lego

Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.

Build it. Lego

Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.

11 Comments

Axxl's picture 208 pencils
Axxl | Sun, 2006-07-02 14:26

I love this campaign! Great stuff!

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http://www.lookatmyads.blogspot.com

Guest's picture
Guest | Sun, 2006-07-02 15:53

Better than the Cannes print grand prix.

Guest's picture
Guest | Wed, 2006-07-05 06:37

Exactly right!

Much better because here I want to grab the pieces and build something!
It works for everyone who ever played with Lego.

Guest's picture
Guest | Sun, 2006-07-02 21:55

lol. i thought i recognise that fire station hehehe

Chris's picture 2003 pencils
Chris | Mon, 2006-07-03 03:18

Yeah It looks like in Lewisham. Very simple and works better than the Cannes ads.

Guest's picture
Guest | Mon, 2006-07-03 05:21

I love it, big respect to the makers.

Jonny Lonestar's picture 290 pencils
Jonny Lonestar | Wed, 2006-07-05 10:11

This is not better than the cannes winner (as much as I don't want to defend the cannes winner) because it is telling me what to build... the cannes winner (without the title) leaves it open to interperetation... or even with the title allows me to imagine what might be under the surface... isn't creativity half the point of legos?

oh, and as I have said several times... no more lego ads. no more wonderbra ads and no more flat screen tv ads... yawny yawn yawn

ivan's picture
ivan | Wed, 2006-07-05 10:38

Just for you I'll find some more, I promise. ;)

Lance's picture
Guest | Thu, 2006-07-06 09:05

Liked it as soon as i saw it at canne. Very nice

Dean Zillwood's picture
Guest | Sun, 2006-07-16 00:09

thanks for all the great feedback- all shot in New Zealand.
Dean Zillwood, Photographer.

Guest's picture
Guest | Fri, 2009-11-20 03:36
10

great work!

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