Lego: Fire-station

Build it. Lego

Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.

Build it. Lego

Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.

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4 comments

Axxl's picture
Axxl
208 pencils

I love this campaign! Great stuff!

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http://www.lookatmyads.blogspot.com

Chris's picture
Chris
1987 pencils

Yeah It looks like in Lewisham. Very simple and works better than the Cannes ads.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

This is not better than the cannes winner (as much as I don't want to defend the cannes winner) because it is telling me what to build... the cannes winner (without the title) leaves it open to interperetation... or even with the title allows me to imagine what might be under the surface... isn't creativity half the point of legos?

oh, and as I have said several times... no more lego ads. no more wonderbra ads and no more flat screen tv ads... yawny yawn yawn

ivan's picture
ivan

Just for you I'll find some more, I promise. ;)

Ivan Raszl, admin of AotW

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