Lego: Eighties

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010

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14 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Wow, this idea is really nice.

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salamandos's picture
salamandos
1947 pencils

probably my favourite idea from serviceplan..

CuriousPencil's picture
CuriousPencil
4227 pencils

Flawless.

miko1aj's picture
miko1aj
3097 pencils

great idea, splendid execution. what more is needed? I really enjoy the idea that we can show futurism through retrospective point of view.

FarFromFlorida's picture
FarFromFlorida
104 pencils

Yes they are great. But I think it is too close to this work that won a Clio: http://www.coolmarketingthoughts.com/2006/07/19/business-20-magazine/
Not saying it is rip-off. Just too close to be original.

CACAHD's picture
CACAHD
1727 pencils

The logo and the headline is so pixelated...whatever... the campaign is nice!!

mdb1974's picture
mdb1974
411 pencils

My first 10 star ad. Perfect.

dadada's picture
dadada
1719 pencils

generous :)

Everybody is creative, be yourself.

luispiter's picture
luispiter
2756 pencils

ok.. nice concept... congratulation

kleenex's picture
kleenex
26174 pencils

nice idea.

esia's picture
esia
239 pencils

The best of the 3. The other 2 weakens this one.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Best of 3.

CG

thedesignaddict's picture
thedesignaddict
5331 pencils

I like it. I kinda wish it didn't have a line though.

Manoma's picture
Manoma
1093 pencils

So true, so right... and their face... Top !

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