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Lego: Eighties

Lego: Eighties
Your rating: None Average: 8.9 (98 votes)

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
Published: December 2010

14 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Tue, 2011-01-04 07:43

Wow, this idea is really nice.

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salamandos's picture 1843 pencils
salamandos | Tue, 2011-01-04 08:07
10

probably my favourite idea from serviceplan..

CuriousPencil's picture 4273 pencils
CuriousPencil | Tue, 2011-01-04 08:11
10

Flawless.

miko1aj's picture 2712 pencils
miko1aj | Tue, 2011-01-04 08:46
8

great idea, splendid execution. what more is needed? I really enjoy the idea that we can show futurism through retrospective point of view.

http://www.mixcloud.com/miko1aj/

FarFromFlorida's picture 106 pencils
FarFromFlorida | Tue, 2011-01-04 09:07

Yes they are great. But I think it is too close to this work that won a Clio: http://www.coolmarketingthoughts.com/2006/07/19/business-20-magazine/
Not saying it is rip-off. Just too close to be original.

CACAHD's picture 138 pencils
CACAHD | Tue, 2011-01-04 09:24

The logo and the headline is so pixelated...whatever... the campaign is nice!!

mdb1974's picture 383 pencils
mdb1974 | Tue, 2011-01-04 09:48
10

My first 10 star ad. Perfect.

dadada's picture 1647 pencils
dadada | Tue, 2011-01-04 11:13

generous :)

Critics are easy.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-01-04 10:23

ok.. nice concept... congratulation

www.barcreativo.com

kleenex's picture 8394 pencils
kleenex | Tue, 2011-01-04 13:04
10

nice idea.

esia's picture 225 pencils
esia | Wed, 2011-01-05 03:35
9

The best of the 3. The other 2 weakens this one.

Carlos Garcia's picture 853 pencils
Carlos Garcia | Wed, 2011-01-05 07:36
9

Best of 3.

CG

thedesignaddict's picture 4341 pencils
thedesignaddict | Wed, 2011-01-05 15:47
8

I like it. I kinda wish it didn't have a line though.

Manoma's picture 1102 pencils
Manoma | Mon, 2011-10-31 11:07
8

So true, so right... and their face... Top !

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