LEGO: EGLO

Unlimited possibilities

Advertising School: Miami Ad School Madrid, Spain
Art Director: Fernando Manso
Copywriter: Pablo Jove

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22 comments

Prof's picture
Prof
1453 pencils

this is really good. you dont need a copy. spoils the ad.

Quite really.

Boxey's picture
Boxey
8885 pencils

I disagree. I think it's so-so, and would be spoiled without the copy because you'd have no idea what the point they're making is.

dadada's picture
dadada
1719 pencils

there's a series of ad with modified logos, i'm afraid to miss the product while the real logo is absent.

Everybody is creative, be yourself.

LeeHarvey's picture
LeeHarvey
3045 pencils

You're kidding right?

dadada's picture
dadada
1719 pencils

logo omission isn't always sign of smartness, in this case, even if the brand is recognizable, it could be an ad for a company named "elgo" who decided to imitate lego's logo in order to communicate on multiple possibilities.

Everybody is creative, be yourself.

Hiperion's picture
Hiperion
3138 pencils

Triple yawn...

Wordnerd's picture
Wordnerd
6662 pencils

not that many possibilities, really

atb2005's picture
atb2005
13567 pencils

This would have been better if it was "OGLE" instead of "EGLO"...lol But Pablo probably doesn't know the word ogle

dsklan's picture
dsklan
1927 pencils

oleg;)

Billoughsby's picture
Billoughsby
5091 pencils

Actually, atb's suggestion would at least have led this to some destination. As it is, what are the unlimited possibilities? --Misspelling words? --Turning something that made sense into something that doesn't?

Simplicity is laudable. But this says three minute solution rather than true simplicity. Not good.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

warreno's picture
warreno
222 pencils

A three-minute solution and a sloppy hack of the logo itself. The L is designed to be more oblique as the initial letter, but when it's moved, its oblique slant no longer works. The logo looks unbalanced. A really impressive piece of work would have rebuilt the logo to make it work with the new letter order.

luispiter's picture
luispiter
2756 pencils

i like ti... nice...

alexcov's picture
alexcov
8 pencils

unlimited unpossibilities

miko1aj's picture
miko1aj
3097 pencils

yeah. "OLEG" and "OGLE" make sense. "EGLO" doesn't.
It's not about countless possibilities.
It's more about playing. fun.

kleenex's picture
kleenex
26150 pencils

I say no.

kleenex's picture
kleenex
26150 pencils

I say no.

dominantic14's picture
dominantic14
63 pencils

fellas, what are you think about this prints?
http://newcreatives.com/
newest in "best of"

Glut's picture
Glut
3947 pencils

mIKO1aj is right

shahidali's picture
shahidali
4063 pencils

Can i say 'lame'?

shahid

jackblack's picture
jackblack
2230 pencils

Nice try. Keep on learning guys.

SuperAndrew's picture
SuperAndrew
99 pencils

no, thanks

aquaburger's picture
aquaburger
14 pencils

Keep on trying.

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