35 comments

Guest's picture
Guest

This campaign makes more sense to me than the previous FAKE CAMPAIGN.

Guest's picture
Guest

Great! never thought of this direction for Lego.

Guest's picture
Guest

F*%* its a nice one!

damnAD's picture
damnAD
44 pencils

Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.

Guest's picture
Guest

yeah the typo is great. such blatantly fake comments for a stupid campaign

damnAD's picture
damnAD
44 pencils

Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.

damnAD's picture
damnAD
44 pencils

The "deserved" rating is 10/10.

TRICKY's picture
TRICKY
3950 pencils

didnt get it can anyone explain

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

looks like an art director too me.

Favete's picture
Favete
365 pencils

HahahHahhAHAHAH

Guest's picture
Guest

Nice!nice!nice yet!

nayel's picture
nayel
34 pencils

perfect message

Vamos's picture
Vamos
5 pencils

What a terrible ad..

Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.

Guest's picture
Guest

I love it!!!

Guest's picture
Guest

CANNES GRAND PRIX!!!!!!!

ORISHAS76's picture
ORISHAS76
344 pencils

Creo que funciona más: Los niños no deberían salir a la calle.

Pedestrian's picture
Pedestrian
492 pencils

It's like Legos meets "Law and Order"

...which is exactly where I think the Legos brand needs to go.

Guest's picture
Guest

Obviously the creatives are writing all these positive comments.

Which DDB are you from?

izmild's picture
izmild
770 pencils

I don't like! Lego is not for this kind of ad. Good copy but not the visual...

NicholeP's picture
NicholeP
115 pencils

what is it to like here? come on, you guys!

Guest's picture
Guest

bad bad bad

GSR's picture
GSR
38 pencils

I like it !

Guest's picture
Guest

Sorry I think it doesn't sell the product. This could be applied to Barbie, Gameboy or anything else.
Is it a conspiracy? Did your friends voted for you?

Guest's picture
Guest

this is what judges will have to do if they're going to award this piece of trash

manu adithya's picture
manu adithya
82 pencils

nice ad

Guest's picture
Guest

My friend O is brilliant

Guest's picture
Guest

man these are so edgy give this guy an Edgie

Guest's picture
Guest

visually n conceptually very strong....
love it!

Guest's picture
Guest

Stolen idea from Flickr.

Guest's picture
Guest

love it!

ed

Guest's picture
Guest

merveilleux

Guest's picture
Guest

I understand where they were going, and I love the copy writing... but really?

It took me awhile to see that the blur was actually lego blocks, as the image struck me as just wrong for a lego advertisement. I don't think the concept is actually that strong, lego is about imagination, and this really doesn't sell it. Being edgy is pretty easy when working with kids toys, there is no imagination about taking a few edgy pictures and putting lego blocks over them.

After there has been so many amazing lego ads, these ones don't measure up.

Guest's picture
Guest

these ads suck...
as much as we want to get wrapped up in being adult kids...
legos are for actual kids

sometimes because you can doesn't mean you should

even the copywriting is lack luster
"kids shouldn't watch too much tv" rolls off the tongue like river rocks

Guest's picture
Guest

A horrible direction for the Lego brand. Fun, imagination, clever, play—all lost here. Not really a good idea to sell the strength of Legos by showing what it MIGHT prevent. The claim the ads are making are weak/irrelevant. I would have shot this brief down in a second.

antoniobac's picture
antoniobac
192 pencils

cool... but fake

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