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35 Comments
This campaign makes more sense to me than the previous FAKE CAMPAIGN.
Great! never thought of this direction for Lego.
F*%* its a nice one!
Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.
yeah the typo is great. such blatantly fake comments for a stupid campaign
Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.
The "deserved" rating is 10/10.
didnt get it can anyone explain
The man who stops advertising to save money is like the man who stops the clock to save time
looks like an art director too me.
HahahHahhAHAHAH
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Change it, change it now coz they will tomorrow.
Nice!nice!nice yet!
perfect message
What a terrible ad..
Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.
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Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.
I love it!!!
CANNES GRAND PRIX!!!!!!!
Creo que funciona más: Los niños no deberían salir a la calle.
www.joancordoves.blogspot.com
It's like Legos meets "Law and Order"
...which is exactly where I think the Legos brand needs to go.
Obviously the creatives are writing all these positive comments.
Which DDB are you from?
I don't like! Lego is not for this kind of ad. Good copy but not the visual...
izmild
http://uniquetvcomm.blogspot.com
what is it to like here? come on, you guys!
bad bad bad
I like it !
Sorry I think it doesn't sell the product. This could be applied to Barbie, Gameboy or anything else.
Is it a conspiracy? Did your friends voted for you?
this is what judges will have to do if they're going to award this piece of trash
nice ad
My friend O is brilliant
man these are so edgy give this guy an Edgie
visually n conceptually very strong....
love it!
Stolen idea from Flickr.
love it!
ed
merveilleux
I understand where they were going, and I love the copy writing... but really?
It took me awhile to see that the blur was actually lego blocks, as the image struck me as just wrong for a lego advertisement. I don't think the concept is actually that strong, lego is about imagination, and this really doesn't sell it. Being edgy is pretty easy when working with kids toys, there is no imagination about taking a few edgy pictures and putting lego blocks over them.
After there has been so many amazing lego ads, these ones don't measure up.
these ads suck...
as much as we want to get wrapped up in being adult kids...
legos are for actual kids
sometimes because you can doesn't mean you should
even the copywriting is lack luster
"kids shouldn't watch too much tv" rolls off the tongue like river rocks
A horrible direction for the Lego brand. Fun, imagination, clever, play—all lost here. Not really a good idea to sell the strength of Legos by showing what it MIGHT prevent. The claim the ads are making are weak/irrelevant. I would have shot this brief down in a second.
cool... but fake