Lego: Dragon
Unleash your Lego
Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD assistant: Robin Hagen, Nettan Stubberud
Account Director: Paal Tarjei Aasheim
Photographer: Svein Utigard
Published: December 2009


17 Comments
Hehe, good wordplay, but despite that, I don't think this works for kids.
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Beautiful
Nice.
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Para mí no funciona porque la idea de lego es armar y unir piezas, aquí hay una figura armada con piezas dispersas.
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sorry nothing special
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kids dont bay their lego, they parents do it for them. so i think this one s ok. might be clearer if the dragon would be seen better.
Life is a joke. Laugh.
not able to get it and find it intresting...how does it works for children? i don't think it'll do
I dont get it =S
don't like sorrrrrrrry
doesn't even measure upto 1/10th of the campaign that got lions by the handful!
they showed me a picture & i laughed
dignity has never been photographed
Nice!
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
i dont see dragon
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I think dragon image is too much subtle. It´s complicated to see.
The concept and execution are both mediocre.
Not the best art i've seen from Lego. Not convincing
Nice nice.
SJB
not bad