Lego: Dragon

Unleash your Lego

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD assistant: Robin Hagen, Nettan Stubberud
Account Director: Paal Tarjei Aasheim
Photographer: Svein Utigard
Published: December 2009

17 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe, good wordplay, but despite that, I don't think this works for kids.

Blashyrkh's picture
Blashyrkh
32730 pencils

Beautiful

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice.

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Gualcor's picture
Gualcor
972 pencils

Para mí no funciona porque la idea de lego es armar y unir piezas, aquí hay una figura armada con piezas dispersas.

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valayamadvertising's picture
valayamadvertising
244 pencils

sorry nothing special

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

kids dont bay their lego, they parents do it for them. so i think this one s ok. might be clearer if the dragon would be seen better.

Life is a joke. Laugh.

sandhya rao's picture
sandhya rao
217 pencils

not able to get it and find it intresting...how does it works for children? i don't think it'll do

Gasper's picture
Gasper
44 pencils

I dont get it =S

creativebom's picture
creativebom
20 pencils

don't like sorrrrrrrry

tirthomitro's picture
tirthomitro
2764 pencils

doesn't even measure upto 1/10th of the campaign that got lions by the handful!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice!

rolling.stone's picture
rolling.stone
2740 pencils

i dont see dragon

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silvi's picture
silvi
4172 pencils

I think dragon image is too much subtle. It´s complicated to see.

thedesignaddict's picture
thedesignaddict
5393 pencils

The concept and execution are both mediocre.

Brain-Art's picture
Brain-Art
1101 pencils

Not the best art i've seen from Lego. Not convincing

slip's picture
slip
919 pencils

Nice nice.

SJB

fzhi555's picture
fzhi555
18 pencils

not bad

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