Agency Network: 
May 2014

Print advertisment created by Jung von Matt, Germany for Lego, within the category: Gaming.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien, Tom Hauser
Creative Directors: Reza Ramezani, Florentin Hock
Art Director: Marielle Heiss
Copywriter: Bastian Tripp
Photographer: Ralph Baiker
Post Production: Jung von Matt/Craft
Account: Oliver Kielinski, Niels Boese

Comments (15)

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morse's picture
Activity Score 18026

Great ad! So good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

I'm sure this ad will win a metal this year.

N17's picture
Activity Score 475

I'm not sure about that, but surely a good idea.

Da Vini's picture
Da Vini

Kids are the gods!

kleenex's picture
Activity Score 49614


NY Belfry's picture
NY Belfry
Activity Score 1045

A smart ad essentially, but you'd be alienating other religions.

TheBear's picture
Activity Score 488

I think that in this case, is making reference to the painting. I don't know if they even thought about religion.

I'm good at this But not perfect.

goldi's picture
Activity Score 343

Old and done zilliontimes.

goldi's picture
Activity Score 343

Old and done zilliontimes.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

great idea. art direction could have been different.

bite me

SoniBarrera's picture
Activity Score 2

What a coincidence! This made me remember the ad I did about three or four years ago. It is definitely the same idea!. I had published this piece in deviantart (, it is so similar that I feel proud of myself... Good job, the little modifications make it look lovely. Just for the record, I invented and created this ad from scratch and was one of my University projects.

If this is plagiarism, we share the success because this will be only one of my many achievements.

YXCR's picture
Activity Score 2

They are very similar… If you are the original creator, you should definitely receive some credit for this Ad. Contact Lego directly.

caveman's picture
Activity Score 145

Another advertising cliché.

glargmonster's picture
Activity Score 178

The perspective is all wrong.

VeronicaFranco's picture
Activity Score 789

Lego. Create.