Lego: City shadow

creative building. Lego

Advertising Agency: E=Y&R, Chile
Creative Director: Carlos Trujillo
Art Director: JP Faúndez
Copywriter: Carlos Trujillo
Illustrator: Dennis "The Menace" Molina
Other additional credits: Keke Reyes

August 2007


Guest's picture

As far as I'm getting this right it's really lame. And the copy makes things just confusing.

andrej dwin's picture
andrej dwin
937 pencils

obviously, all the creativity went into "building" :-)
*the best skate/snow/surfing videos and pictures.
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adbox's picture

I like these, I think they're fun. And they look good.

Spanky's picture
4903 pencils

nice idea. but it's the same ad 3 times.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

good idea. nice look. but the copdy could do more

Mecajet's picture
116 pencils

yeah. ouch. cool idea but that tag is more damaging than anything.

TRICKY's picture
3950 pencils

if i had to use lego pieces i would have built a far more beautifull city

The man who stops advertising to save money is like the man who stops the clock to save time

soulbearer's picture
213 pencils

For this one i would go for the copy as: "Lego. Play God"

nevertheless i kinda like 'em

Agost Carreño es mi lider's picture
Agost Carreño e...

super mala, super hecha, super trucha tu wea
aparte lego es de ogilvy, la mejor agencia de Chile

McGrot's picture
89 pencils

Obviamente tú no eres Agost Carreño, porque Agost es una persona que sabe mucho de publicidad, muy descente, muy inteligente y amigo mio. Y como tú no eres Agost Carreño, te informo que LEGO no es cuenta de Ogilvy. La próxima vez que uses el nombre de otra persona para escudar tu ignorancia, mediocridad, ego y falta de experiencia, hazlo con otro nombre.

PD: Si quieres te puedo dar un par de nombres para ponerte.

mrtalented's picture
2173 pencils

reminds me of Cannes winner of fertilizer from Ogilvy Bangkok

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