Lego: City shadow
creative building. Lego
Advertising Agency: E=Y&R, Chile
Creative Director: Carlos Trujillo
Art Director: JP Faúndez
Copywriter: Carlos Trujillo
Illustrator: Dennis "The Menace" Molina
Other additional credits: Keke Reyes
Published: August 2007


11 Comments
As far as I'm getting this right it's really lame. And the copy makes things just confusing.
obviously, all the creativity went into "building" :-)
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I like these, I think they're fun. And they look good.
nice idea. but it's the same ad 3 times.
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good idea. nice look. but the copdy could do more
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yeah. ouch. cool idea but that tag is more damaging than anything.
if i had to use lego pieces i would have built a far more beautifull city
The man who stops advertising to save money is like the man who stops the clock to save time
For this one i would go for the copy as: "Lego. Play God"
nevertheless i kinda like 'em
super mala, super hecha, super trucha tu wea
aparte lego es de ogilvy, la mejor agencia de Chile
Yeah!!!
Obviamente tú no eres Agost Carreño, porque Agost es una persona que sabe mucho de publicidad, muy descente, muy inteligente y amigo mio. Y como tú no eres Agost Carreño, te informo que LEGO no es cuenta de Ogilvy. La próxima vez que uses el nombre de otra persona para escudar tu ignorancia, mediocridad, ego y falta de experiencia, hazlo con otro nombre.
PD: Si quieres te puedo dar un par de nombres para ponerte.
reminds me of Cannes winner of fertilizer from Ogilvy Bangkok