Lego: Car
Creatives: Jacques Denain, Nicolas Dumenil
Published: July 2011
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
16 Comments
It doesnt really sell lego for me.
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
Me too....
it might be too elitist for the child but for me its a smart idea and another way of approaching lego. A kid doesnt focus on color. Its just the representation of real life of what he would have done. It would be better with more objects and differents sizes.
I think they're selling to the parent (who will buy these costly sets of blocks for the kids), and I like this.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Too elitist for anyone, if you ask me. Are these guys hoping to win an award or something? I frankly don't care who the TA is here: parents or children. Even as a parent, I still won't buy Lego based on this ad. Compare this to these two other brilliant Lego campaigns:
http://adsoftheworld.com/media/print/lego_eighties
http://adsoftheworld.com/media/print/lego_taj_mahal
I guess I don't get the elitist charge as applies to this ad. It's an old car with a different color door, offered up without so much as a blink or a wink, which on the face of things is almost anti-elitist.
(But sort this in wherever you want in the elitist debate: In my working class zip code, growing up, a Lego set was the most elitist toy imaginable. I had a cousin whose dad was some sort of suit at a big corporation, and he was the only kid I knew who ever had a sizable box of Legos. To this day, it's a system which is all about expanding with more kits and boxes of pieces. A decent size set can easily wind up topping the $300 mark. This in a toy environment where Hot Wheels can be had for about a dollar. So if it is elitist, maybe this ad speaks the right lingo for the audience.)
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Always a pleasure to read your comments, Bill :) Btw, I never had Lego.
Back atcha atb. You keep the discussion interesting here.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It surely targets parents and I think it's smart and makes you think about the ad for a moment. And surely you don't need to be Einstein to sort out the metaphore.
http://adbuzzer.wordpress.com
The idea is excellent, simple, original and explicit.
For once, it does not draw the consumer down by offering a poster can be a bit "elitist"(cf lufi and co), I would say rather more subtle than that of consumers lobotomized brain potential. Is not it also the role of advertising to make people think that Consumers can?
With regard to the target, I find target "the parents", ex-consumption of Lego (they are buying their children the toys of their childhood), is a very good match took. In short, a very good job and a very nice approach. Congratulations guys!
I don't know why everybody is debating who the target is. It's obvious: award show judges. I've never actually seen a Lego ad in real life, yet award annuals are littered with them. Just evaluate this as a creative exercise and then move on. (I think it's kind of clever – but not as good as many Lego ads of the past.)
To be honest, I think this campaign is too close to this one: http://adsoftheworld.com/media/print/lego_tank
But what I think is wrong, the children who build a car like that are most likely to be 9 months to 1.5 years or so old, maybe a little older. Which is the market for Lego Duplo, not these small Lego bricks. These ones are to build things, add to things, make gloriously HUGE things out of Lego!
Then there's Technic... a whole new story :)
www.creativeduck.blogspot.com
it's not really the same at all. The tank message delivered is : " 2 pieces of lego is like a tank for a child " whereas the message of this campaign is " just do it " or " yes you can " !! A child don't care about colors used when he build a car, a house or something else. He uses various pieces of lego which are coming from various parts ( mix between the firetruck and the spaceship parts ). The pieces of lego on the bottom is the translation of the visual concept with only 2 pieces of lego instead of a sentence like " hey children ! imagine what a car could looks like in real life if you don't take care about the colors use or mix the different part ! ". That's all,with a sentence there was probably not debate, but they chosen to be a bit more conceptual with an illustration of the global concept chosen to communicate their point of view.
I've seen better lego ad before
Not new and i'm ok, i've seen better for lego and more more good.
I think it sells unlimited imagination, or something like that.