Lego: Brain Stimulator

The world's only legal brain stimulator. Lego

Advertising Agency: Fabrika, Czech Republic
Creative Director: Jiri Langpaul
Art Director: Ivo Dykast
Copywriter: Martina Mackovicova
Illustrator: Marcel Brna
Published: September 2007

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25 comments

smudge23's picture
smudge23
171 pencils

If this is to suggest Lego makes kids cleverer, the least you could have done is put the apostrophe the right way round.

akharwatkar's picture
akharwatkar
79 pencils

Wow! No one was reminded of THE ECONOMIST ad? Here it is http://adsoftheworld.com/media/ambient/the_economist_mouse_pad

prozac_republic's picture
prozac_republic
196 pencils

i've heard stories from this CD...

really bad stories.

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ivan's picture
ivan

From this CD or about this CD? Big difference.

Ivan Raszl, admin of AotW

prozac_republic's picture
prozac_republic
196 pencils

actually, both....

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quicho's picture
quicho

do you even know what you're talking about?? you sound like a pompous-assed cockalorum..

prozac_republic's picture
prozac_republic
196 pencils

i sound pompous by saying i heard bad stories from the guy?

you sound related to the guy.

and, yes i know what i'm talking about. i've worked with him.

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Guest's picture
Guest

dude, your name is Prozac Republic, for Chrissakes!
I'm sure you've heard many bad stories. Really bad stories.
Most of them from the voices in your head.
You moron.

prozac_republic's picture
prozac_republic
196 pencils

and you obviously know me.

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Guest's picture
Guest

everyone either knows you or is related to this CD.
we're all trying to bring you down, we're all part of a biiiiiig conspiracy against you.

prozac_republic's picture
prozac_republic
196 pencils

hahaha

cool. bring it on.

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Mecajet's picture
Mecajet
116 pencils

The problem with this ad is that it's a complete lie.

TRICKY's picture
TRICKY
3921 pencils

too serious for lego account my god once lego was colorfull it looks like an Audi ad

The man who stops advertising to save money is like the man who stops the clock to save time

nah...'s picture
nah...

could be also a good headline for "the economist"...

volumen's picture
volumen
330 pencils

i agree with one very important objective for me - a statement's not truth. i miss colors in case of Lego and pay next lesson to a designer to know that an apostrophe is used wrong.

Ken's picture
Ken

no it's not (the apostophie)

Blahg's picture
Blahg
616 pencils

Advertising that lies is pathetic.

Alessandro Boggiano's picture
Alessandro Boggiano
101 pencils

Sad.

Steve LaLonde's picture
Steve LaLonde

If a lego is the worlds only legal brain stimulator, I'm Gerry Graf.

pabloaotw's picture
pabloaotw
235 pencils

I'm sorry to disagree with everybody here, but I think this ad is good an it works. What is the problem with the colors? This ad is talking to parents, not to children.
It's a good way to talk about one of the benefits of the product.
Maybe it would be better to say "the best" instead of "the only legal".
And before someone ask, I have a lot of friends, but none of them are into the creatives.

Guest's picture
Guest

off brand

everartz's picture
everartz
7611 pencils

i thought this is a design for a book cover!

| Everartz |

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

what about nicotine?

---------------------------------------------
~insert dramatic advertising/life quote here~

[not interested]'s picture
[not interested]

This ad would be much at home at the bottom half of a magazine page... err possibly a health magazine.
The Lego looks a little bit like tablets packaging (without the box), oh and make sure the aprostophe is turned the RIGHT SIDE UP, please.

Anyways... not bad.

Guest's picture
Guest

I would have put the Lego piece in colour (more stimulating) if the ad was run in colour? And seriously who cares that the apostrophe is the wrong way around, whatever happened to creative licence or is this a literature site, I forget! It’s not to say that I like the piece in particular but I also don’t not like it. I just feel that some of the comments are mundane, and turning the apostrophe around isn’t going to all of a sudden make it a ground breaking piece of graphic communication. As one of my colleagues likes to say “It’s very nice, but also very boring”!

M C Harvey

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