The world's only legal brain stimulator. Lego
Advertising Agency: Fabrika, Czech Republic
Creative Director: Jiri Langpaul
Art Director: Ivo Dykast
Copywriter: Martina Mackovicova
Illustrator: Marcel Brna
Published: September 2007
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28 Comments
If this is to suggest Lego makes kids cleverer, the least you could have done is put the apostrophe the right way round.
Wow! No one was reminded of THE ECONOMIST ad? Here it is http://adsoftheworld.com/media/ambient/the_economist_mouse_pad
i've heard stories from this CD...
really bad stories.
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The Prozac Republic®
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The Prozac Republic®
From this CD or about this CD? Big difference.
actually, both....
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The Prozac Republic®
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The Prozac Republic®
do you even know what you're talking about?? you sound like a pompous-assed cockalorum..
i sound pompous by saying i heard bad stories from the guy?
you sound related to the guy.
and, yes i know what i'm talking about. i've worked with him.
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The Prozac Republic®
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The Prozac Republic®
dude, your name is Prozac Republic, for Chrissakes!
I'm sure you've heard many bad stories. Really bad stories.
Most of them from the voices in your head.
You moron.
and you obviously know me.
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The Prozac Republic®
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The Prozac Republic®
everyone either knows you or is related to this CD.
we're all trying to bring you down, we're all part of a biiiiiig conspiracy against you.
hahaha
cool. bring it on.
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The Prozac Republic®
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The Prozac Republic®
Bring 'em on! There´s nothing like a good story!
________________
MADVERTISING - tales from a very strange industry
The problem with this ad is that it's a complete lie.
too serious for lego account my god once lego was colorfull it looks like an Audi ad
The man who stops advertising to save money is like the man who stops the clock to save time
could be also a good headline for "the economist"...
i agree with one very important objective for me - a statement's not truth. i miss colors in case of Lego and pay next lesson to a designer to know that an apostrophe is used wrong.
no it's not (the apostophie)
Advertising that lies is pathetic.
Sad.
Alessandro
If a lego is the worlds only legal brain stimulator, I'm Gerry Graf.
I'm sorry to disagree with everybody here, but I think this ad is good an it works. What is the problem with the colors? This ad is talking to parents, not to children.
It's a good way to talk about one of the benefits of the product.
Maybe it would be better to say "the best" instead of "the only legal".
And before someone ask, I have a lot of friends, but none of them are into the creatives.
off brand
I'm glad Lego stimulates the brain, because this ad numbs it.
AND WHY IS THE APOSTROPHE BACKWARDS? Lazy, lazy art director.
mattcrump.com
Follow @crump on Twitter
mattcrump.com
Image has been updated. :)
i thought this is a design for a book cover!
| Everartz |
what about nicotine?
---------------------------------------------
~insert dramatic advertising/life quote here~
This ad would be much at home at the bottom half of a magazine page... err possibly a health magazine.
The Lego looks a little bit like tablets packaging (without the box), oh and make sure the aprostophe is turned the RIGHT SIDE UP, please.
Anyways... not bad.
I would have put the Lego piece in colour (more stimulating) if the ad was run in colour? And seriously who cares that the apostrophe is the wrong way around, whatever happened to creative licence or is this a literature site, I forget! It’s not to say that I like the piece in particular but I also don’t not like it. I just feel that some of the comments are mundane, and turning the apostrophe around isn’t going to all of a sudden make it a ground breaking piece of graphic communication. As one of my colleagues likes to say “It’s very nice, but also very boring”!
M C Harvey