LEGO: Big Bang

The Beginning

Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Gerardo Valerio, Santiago Cardone, Juan Carlos Ramos
Copywriter: Nicolás Schumacher / Wooki
Illustrator: Gerardo Valerio
Published: April 2012

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17 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's interesting, showing the clean slate a collection of bricks offers - but I don't think this is the way.

salil.sharma's picture
salil.sharma
2278 pencils

wow
Action Movie Promo

dearturki's picture
dearturki
311 pencils

no idea in it.

stewart76's picture
stewart76
229 pencils

You've heard about Big Bang?

ABear's picture
ABear
194 pencils

Luv it!

kleenex's picture
kleenex
26203 pencils

cool idea.

picopalqlea's picture
picopalqlea
999 pencils

dont agree, looks like it but not the same product/concept. How many logos have you see build with squares or with red? they are many but not necessarily the same or a copycat.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

O mundo seria bem melhor se tivesse um inicio assim! :D Belo!

gonndo's picture
gonndo
1092 pencils

I don't know what to think...
The idea is great but the ad from Havaianas has the same resource...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sacrilegend's picture
sacrilegend
1891 pencils

Gorgeous. Nice concept. But feels a bit off-brand, no?

Enduwolf's picture
Enduwolf
165 pencils

I think y'all are reading into it a bit much – is this going to sell Lego? Probably not. Is it going to remind everyone how cool Lego is? Definitely.

elyoshiro's picture
elyoshiro
545 pencils

Cannes!

Fernando Montero's picture
Fernando Montero
121 pencils

Havaianas?

MattValenzuela's picture
MattValenzuela
185 pencils

I've found this a really fine piece of work, both idea and art

NicoCiego's picture
NicoCiego
1035 pencils

Lovely

andreea.munteanu's picture
andreea.munteanu
4 pencils

i don't think is off brand..brick by brick we'll build the world of our own :)

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