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Big Bang

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Ogilvy, Costa Rica for Lego, within the category: Gaming.

The Beginning

Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Gerardo Valerio, Santiago Cardone, Juan Carlos Ramos
Copywriter: Nicolás Schumacher / Wooki
Illustrator: Gerardo Valerio

Comments (17)

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Highest Rated

Fernando Montero's picture
Fernando Montero
Activity Score 121

Havaianas?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's interesting, showing the clean slate a collection of bricks offers - but I don't think this is the way.

salil.sharma's picture
salil.sharma
Activity Score 2428

wow
Action Movie Promo

Designer Don't Do Different Things
They Do Things Differently

dearturki's picture
dearturki
Activity Score 311

no idea in it.

stewart76's picture
stewart76
Activity Score 234

You've heard about Big Bang?

ABear's picture
ABear
Activity Score 194

Luv it!

kleenex's picture
kleenex
Activity Score 49010

cool idea.

picopalqlea's picture
picopalqlea
Activity Score 999

dont agree, looks like it but not the same product/concept. How many logos have you see build with squares or with red? they are many but not necessarily the same or a copycat.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

O mundo seria bem melhor se tivesse um inicio assim! :D Belo!

gonndo's picture
gonndo
Activity Score 1094

I don't know what to think...
The idea is great but the ad from Havaianas has the same resource...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sacrilegend's picture
sacrilegend
Activity Score 3394

Gorgeous. Nice concept. But feels a bit off-brand, no?

Enduwolf's picture
Enduwolf
Activity Score 165

I think y'all are reading into it a bit much – is this going to sell Lego? Probably not. Is it going to remind everyone how cool Lego is? Definitely.

elyoshiro's picture
elyoshiro
Activity Score 546

Cannes!

Fernando Montero's picture
Fernando Montero
Activity Score 121

Havaianas?

MattValenzuela's picture
MattValenzuela
Activity Score 222

I've found this a really fine piece of work, both idea and art

NicoCiego's picture
NicoCiego
Activity Score 1033

Lovely

andreea.munteanu's picture
andreea.munteanu
Activity Score 4

i don't think is off brand..brick by brick we'll build the world of our own :)

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