LEGO: Big Bang
The Beginning
Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Gerardo Valerio, Santiago Cardone, Juan Carlos Ramos
Copywriter: Nicolás Schumacher / Wooki
Illustrator: Gerardo Valerio
Published: April 2012


17 comments
It's interesting, showing the clean slate a collection of bricks offers - but I don't think this is the way.
http://jackmancer.com/
http://twitter.com/jackmancer/
wow
Action Movie Promo
no idea in it.
You've heard about Big Bang?
Luv it!
cool idea.
Sorry. http://adsoftheworld.com/media/print/havaianas_big_bang_orange?size=_o...
dont agree, looks like it but not the same product/concept. How many logos have you see build with squares or with red? they are many but not necessarily the same or a copycat.
O mundo seria bem melhor se tivesse um inicio assim! :D Belo!
I don't know what to think...
The idea is great but the ad from Havaianas has the same resource...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Gorgeous. Nice concept. But feels a bit off-brand, no?
I think y'all are reading into it a bit much – is this going to sell Lego? Probably not. Is it going to remind everyone how cool Lego is? Definitely.
Cannes!
www.yoshirosans.blogspot.com
Havaianas?
I've found this a really fine piece of work, both idea and art
Lovely
i don't think is off brand..brick by brick we'll build the world of our own :)