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Belvedere

Agency: 
Published/Aired: 
December 2007
Description: 

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3DModelling: Soul Pix

Comments (22)

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Highest Rated

hoopla's picture
hoopla
Activity Score 56

I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).

Ag's picture
Ag
Activity Score 305

Good job Escher!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

.......

fluffy's picture
fluffy
Activity Score 236

I really like these. Good thinking :)

Olafski001's picture
Olafski001
Activity Score 1193

wonderful great nice amazing goooood

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

Buh!

jazarah's picture
jazarah
Activity Score 1262

I don't know what is so super about it.

Mr.Abc's picture
Mr.Abc
Activity Score 50

C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.

everartz's picture
everartz
Activity Score 7609

its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz

| Everartz |

gnola's picture
gnola
Activity Score 35

where is the idea?

michelangelo_of_ad's picture
michelangelo_of_ad
Activity Score 408

Grrrr

"I have no friends, and don't want any." - Michelangelo

sold's picture
sold
Activity Score 3305

100% agree with Mr.Abc, everartz and gnola.

Mr.Abc's picture
Mr.Abc
Activity Score 50
hoopla's picture
hoopla
Activity Score 56

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

MLVR's picture
MLVR
Activity Score 13

for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?

hoopla's picture
hoopla
Activity Score 56

I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).

fractalrene's picture
fractalrene
Activity Score 1504

Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!

Totto's picture
Totto
Activity Score 685

hmm.....all i know s that,

Intelligent ads are the need of the hour.

M´AD MAX's picture
M´AD MAX
Activity Score 195

SHAME ON YOU

dr.look's picture
dr.look
Activity Score 53

ganz gross.

kuckkuck's picture
kuckkuck
Activity Score 2

http://www.andrewlipson.com/escher/belvedere.html

looks like they are 5 jears to late...

Mr.Top's picture
Mr.Top
Activity Score 728

This one is even better... no need for photoshop.

Mr.Top's picture
Mr.Top
Activity Score 728

And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)

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