Lego: Belvedere
Create the impossible.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3-D-Modelling: Soul Pix
Published: December 2007
22 Comments
Good job Escher!!!
.......
I really like these. Good thinking :)
wonderful great nice amazing goooood
Buh!
I don't know what is so super about it.
http://jazarah.net/blog/
C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.
its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz
| Everartz |
where is the idea?
Grrrr
"I have no friends, and don't want any." - Michelangelo
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
100% agree with Mr.Abc, everartz and gnola.
Good copy
http://studiozn.com/wpn/?m=200612
Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.
for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?
I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).
Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!
hmm.....all i know s that,
Intelligent ads are the need of the hour.
SHAME ON YOU
ganz gross.
http://www.andrewlipson.com/escher/belvedere.html
looks like they are 5 jears to late...
This one is even better... no need for photoshop.
And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)