Lego: Belvedere

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3-D-Modelling: Soul Pix
Published: December 2007

Related videos by Shutterstock

22 comments

Ag's picture
Ag
305 pencils

Good job Escher!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

.......

fluffy's picture
fluffy
236 pencils

I really like these. Good thinking :)

Olafski001's picture
Olafski001
1193 pencils

wonderful great nice amazing goooood

Killer Kowalski's picture
Killer Kowalski
394 pencils

Buh!

jazarah's picture
jazarah
1262 pencils

I don't know what is so super about it.

Mr.Abc's picture
Mr.Abc
50 pencils

C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.

everartz's picture
everartz
7613 pencils

its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz

| Everartz |

gnola's picture
gnola
35 pencils

where is the idea?

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

Grrrr

"I have no friends, and don't want any." - Michelangelo

sold's picture
sold
3219 pencils

100% agree with Mr.Abc, everartz and gnola.

Mr.Abc's picture
Mr.Abc
50 pencils
hoopla's picture
hoopla
56 pencils

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

MLVR's picture
MLVR
13 pencils

for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?

hoopla's picture
hoopla
56 pencils

I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).

fractalrene's picture
fractalrene
1506 pencils

Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!

Totto's picture
Totto
685 pencils

hmm.....all i know s that,

Intelligent ads are the need of the hour.

M´AD MAX's picture
M´AD MAX
195 pencils

SHAME ON YOU

dr.look's picture
dr.look
53 pencils

ganz gross.

kuckkuck's picture
kuckkuck
2 pencils

http://www.andrewlipson.com/escher/belvedere.html

looks like they are 5 jears to late...

Mr.Top's picture
Mr.Top
728 pencils

This one is even better... no need for photoshop.

Mr.Top's picture
Mr.Top
728 pencils

And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)

Log in or register to post comments