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Lego: Belvedere

Lego: Belvedere
Your rating: None Average: 4.8 (66 votes)

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3-D-Modelling: Soul Pix
Published: December 2007

Comments

Ag's picture 307 pencils

Good job Escher!!!

LeeHarvey's picture 1798 pencils

.......

fluffy's picture 240 pencils

I really like these. Good thinking :)

Olafski001's picture 991 pencils

wonderful great nice amazing goooood

Killer Kowalski's picture 391 pencils

Buh!

jazarah's picture 1272 pencils

I don't know what is so super about it.

Mr.Abc's picture 33 pencils

C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.

everartz's picture 5352 pencils

its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

gnola's picture 35 pencils

where is the idea?

michelangelo_of_ad's picture 408 pencils

Grrrr

"I have no friends, and don't want any." - Michelangelo

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

sold's picture 2341 pencils

100% agree with Mr.Abc, everartz and gnola.

Mr.Abc's picture 33 pencils
hoopla's picture 56 pencils

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

MLVR's picture 15 pencils

for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?

hoopla's picture 56 pencils

I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).

Rene Fractal's picture 1430 pencils

Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!

Totto's picture 683 pencils

hmm.....all i know s that,

Intelligent ads are the need of the hour.

M´AD MAX's picture 195 pencils

SHAME ON YOU

dr.look's picture 53 pencils

ganz gross.

kuckkuck's picture 2 pencils

http://www.andrewlipson.com/escher/belvedere.html

looks like they are 5 jears to late...

Mr.Top's picture 732 pencils

This one is even better... no need for photoshop.

Mr.Top's picture 732 pencils

And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)

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