Agency Network: 
July 2009

Print advertisment created by Jung von Matt, Germany for Lego, within the category: Gaming.

Making History.

Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany

Chief Creative Officers: Armin Jochum, Deneke Von Weltzien

Creative Directors: Fabian Frese, Gotz Ulmer, Daniel Frericks

Senior Art Director: Andre Price

Senior Copywriter: Sergio Penzo

Producer: Claudia Schildt/Fabian

Designers: Florian Zwinge, Tilman Gossner

Photographer: Claudia Schildt/Fabian

Comments (18)

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Guest's picture

i like... made me smile...

slowrider's picture
Activity Score 648

the whole campaign-idea is a rip-off - whats going on with jvm????

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

this is amazingly done...maybe not the most original idea but the execution is perfect.

Guest's picture

Good, but not great as the first and the second.

Guest's picture

Common guys... original? what is this, art? this is advertising!

Guest's picture

but advertising is not to copycat an idea of someone other one to one - there is a little more behind that profession being a creative

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

Really? this is the one (yet I would need the "ali" to undestand it) I like more.

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

mhhh, the tank one its very good.
But I like this : )

STRTLRS's picture
Activity Score 1601

This one feels out of place in the campaign. On another note, you can do anything with Lego and people will go "oh, cute". These are just ok. Don't like the typography and the awkward placement of header on all.

I think, therefore... yeah.

danvertising's picture
Activity Score 50

My comment on this was going to be "oh, cute"

Guest's picture

uuuuuh que fome

Guest's picture

the worst idea for lego ever!

thefakehuman's picture
Activity Score 410

these guests need to grow some balls...and yea not the LEGO balls u hear!

- Life Feeds on Life -

CurryJ's picture
Activity Score 955

I think; therefore I am

ivan's picture

Well researched.

Crème de la Mer's picture
Crème de la Mer
Activity Score 40

Qué flojera como tiraron el titular.

- Y el titular?

- Ahhh verdad! ...ya está!

-Ahora sí. Ah.., no espera falta el logo!

Chopper's picture
Activity Score 1015

Which history here?
You should be an Alì fan to understand.