Agency: Clemenger BBDO, Sydney
Creative Director: Danny Searle
Copywriter: Robbie Brammall
Art Director: Ant Hatton
Photographer: Jimmy Fok
Typographer: Louis Huosien
love it. would scare the hell out of any guy. and the visual reminds me of the shower scene in "Psycho"...but I believe it's supposed to be the actual condom. which is kinda gross if you think about it too much.
the line is a bit off. protect yourself from having bratty kids? visually disturbing, if i did see this ad, the moment i found out it was for a condom product, i would quickly flip the page or walk away without bothering what brand it was for
uhh, those children look like they need help, when I first looked at this one, I thought it was
similar to the 'Get kids of out of the roads' campaign.. not good.
They could have used any monster kinda image to get the point across to proctect oneself from STD's...
This looks like they wan to protect one from children..!!
CHILDREN ARE EVILS OR WHAT??!
ha! I love this ad.
You are mistaken about Plan B though.
Plan B works like other birth control pills to prevent pregnancy.
Plan B acts primarily by stopping the release of an egg from the ovary (ovulation).
It may prevent the union of sperm and egg (fertilization).
TOTAL SCAM! I Know this as I know the owner of Legends Condoms who is currently chasing answers from the agency who presented their work to Legends after turning down the campaign, due to the work not saying anything different about the Legends product that other brands cannot claim. The agency very naughtily went on to produce the ads without client consent which means the ads never ran. VERY VERY NAUGHTY! I hope your condoms break on you. SHAME!
syncronize it! is this how you want to PROTECT YOURSELF? ok, the ideas are good, but better if the copy not saying "PROTECT YOURSELF". It should be more into "AVOID"
Good ad. But I think it's put in the wrong context. They should market condoms as a tool for family planning, and as mentioned above, to prevent the spread of STDs.
Firstly, the ad is horrible. What brand would want such a horrible association? It reminds me of a company called Holy Sheet... a pun doesn't make something worthwhile and nor does a good idea, technically, make for a good ad. I would be pissed if this were my brand and Clemenger didn't get approval. Are they liable?
And, to Vinay Coutihho, strange comment given that 'It's annoying to read people using...' is actually incorrect and poor english as you don't 'read people' you read sentences used by people. Stop being pompous idiot and recognise an informal chat discussion for what it is.
36 Comments
Great:)
hahahahaha awesome!
Is this supposed to mean you won't end up with two bratty kids if you use legend condoms?
Funny, but a bit unclear.
love it. would scare the hell out of any guy. and the visual reminds me of the shower scene in "Psycho"...but I believe it's supposed to be the actual condom. which is kinda gross if you think about it too much.
Hehehe.It's kinda rude but funny. Another Cannes winner.
This would be more powerful if it wasn't drawn out into a series. One off, but great art direction.
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brandon
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brandon
www.brandonknowlden.com
hmm.. agree. But i thot it would have been more effective if they showed the kids being pesky rather than looking like they're screaming for help.
I just love it!!!
ah...
this is nice. : )
disturbing...
the line is a bit off. protect yourself from having bratty kids? visually disturbing, if i did see this ad, the moment i found out it was for a condom product, i would quickly flip the page or walk away without bothering what brand it was for
don't you wish they made ads like these when you were younger?
*wink wink nudge nudge*
Scary. But strong. Just what you need to be convinced. haha!
its original!
http://aancool.blogspot.com/
hmm... not in a good taste. those children with that robber on face. rubbish
uhh, those children look like they need help, when I first looked at this one, I thought it was
similar to the 'Get kids of out of the roads' campaign.. not good.
Have kids really become such evils?
Aaaah. Effective advertising. HAHAHA
Before I saw the logo and read the copy I though it was a awareness campaign about the danger of kids suffocating with plastic bags.
yeah, the kids are asking forhelp. they need to show clearer image of brats.but it's very original and deserves the cannes
They could have used any monster kinda image to get the point across to proctect oneself from STD's...
This looks like they wan to protect one from children..!!
CHILDREN ARE EVILS OR WHAT??!
Still its a good idea!
I believe that children are evils if your using condoms in the first place.
Disgusting. I wonder how the creators of this campaign would feel if their parents felt they had to protect themselves from them?
Oh please. A lot of people feel that way about kids. Quite a few parents end up being parenst after failing to prevent having children.
But no one should bring a child into the world if they do not want one.
Damn you nature, making sex the way to get stuck with children...
Actually this should be the ad for Plan B, since that actually kills human embryos.
ha! I love this ad.
You are mistaken about Plan B though.
Plan B works like other birth control pills to prevent pregnancy.
Plan B acts primarily by stopping the release of an egg from the ovary (ovulation).
It may prevent the union of sperm and egg (fertilization).
Re: Plan B, here are the facts. It seems that scientists aren't sure about its potential to prevent implantation.
http://www.washingtonpost.com/wp-dyn/content/article/2006/04/01/AR2006...
TOTAL SCAM! I Know this as I know the owner of Legends Condoms who is currently chasing answers from the agency who presented their work to Legends after turning down the campaign, due to the work not saying anything different about the Legends product that other brands cannot claim. The agency very naughtily went on to produce the ads without client consent which means the ads never ran. VERY VERY NAUGHTY! I hope your condoms break on you. SHAME!
syncronize it! is this how you want to PROTECT YOURSELF? ok, the ideas are good, but better if the copy not saying "PROTECT YOURSELF". It should be more into "AVOID"
Good ad. But I think it's put in the wrong context. They should market condoms as a tool for family planning, and as mentioned above, to prevent the spread of STDs.
i think it would be better if the kids look so evil rather than being so scared
Firstly, the ad is horrible. What brand would want such a horrible association? It reminds me of a company called Holy Sheet... a pun doesn't make something worthwhile and nor does a good idea, technically, make for a good ad. I would be pissed if this were my brand and Clemenger didn't get approval. Are they liable?
And, to Vinay Coutihho, strange comment given that 'It's annoying to read people using...' is actually incorrect and poor english as you don't 'read people' you read sentences used by people. Stop being pompous idiot and recognise an informal chat discussion for what it is.
hahahaha
it gives the msg across! perfect!
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
brilliant! i laughed out louds
cooll....nice ad ..lmao