Legambiente: Yo-Yo
Everything you throw away, comes back.
Advertising Agency: Forchets, Milan, Italy
Creative Directors: Niccolò Brioschi, Francesco Montella
Art Director: Andrea Vitali
Copywriter: Andrea Bertolotti
Photographer: L. Scolari
Post-production: Mozart
Published: September 2009








Comments
Why come back?
I don't get.
yo-yos and boomerangs always come back... like this ads, coming back directly to nineties
8*
www.praxisadvertising.com
just hanger ad works
Comes back - you throw trash and it will destroy your enviroment..
Nice idea, direct example.
<--------SexInAds-------->
http://sexinads.tumblr.com
Unfortunately done to death.
Karma idea. Great concept
http://adsoftheworld.com/media/outdoor/greenpeace_car
EVERYTHING DONE YOU THROW AWAY COMES BACK
Joseph Dubruque,
Associate Creative Director
FFL Paris
Liked the devices. Art/photography could have been better. Could have claimed more praises if they have made it before the WWF boomerang campaign.
nice :)
GOOD
the overall thinking is good, but the art isnt that great although there is a strong message there..
| Everartz |
this is bad execution.. I liked previous one