Legambiente: Yo-Yo

Everything you throw away, comes back.

Advertising Agency: Forchets, Milan, Italy
Creative Directors: Niccolò Brioschi, Francesco Montella
Art Director: Andrea Vitali
Copywriter: Andrea Bertolotti
Photographer: L. Scolari
Post-production: Mozart
Published: September 2009

13 Comments

Guest | Wed, 2009-09-23 07:56

Why come back?
I don't get.

779 pencils

federo | Wed, 2009-09-23 08:20

yo-yos and boomerangs always come back... like this ads, coming back directly to nineties

614 pencils

Muhammad Imran | Wed, 2009-09-23 08:24

Guest | Wed, 2009-09-23 09:31

just hanger ad works

1943 pencils

mikeelrapido | Wed, 2009-09-23 09:39

Comes back - you throw trash and it will destroy your enviroment..
Nice idea, direct example.

<---------------SexInAds------------------>

Guest | Wed, 2009-09-23 10:32

Unfortunately done to death.

Guest | Wed, 2009-09-23 10:37

Karma idea. Great concept

13 pencils

djamsoftheworld | Wed, 2009-09-23 10:53

EVERYTHING DONE YOU THROW AWAY COMES BACK

Joseph Dubruque,
Copywriter
Havas City (betc)

Guest | Wed, 2009-09-23 11:17

Liked the devices. Art/photography could have been better. Could have claimed more praises if they have made it before the WWF boomerang campaign.

10 pencils

Alame | Wed, 2009-09-23 11:53

nice :)

59 pencils

PUBLICITARESCU | Wed, 2009-09-23 13:20

GOOD

7251 pencils

everartz | Wed, 2009-09-23 14:15

the overall thinking is good, but the art isnt that great although there is a strong message there..

| Everartz |

655 pencils

just write | Thu, 2009-09-24 05:02

this is bad execution.. I liked previous one

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google