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Lined paper

Agency: 
Published/Aired: 
January 2010
Description: 

Don't waste. Responsible consumption multiplies resources.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD

Comments (9)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

Simply and clever

funky_frogii's picture
funky_frogii
Activity Score 2536

very nice....simple

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

zerocool's picture
zerocool
Activity Score 455

oops

gmint7's picture
gmint7
Activity Score 2683

the placement of the pen misleads audience (into thinking that its an ad for a pen)

a way to solve is to do it halfway (with the pen still scribed on the paper) = showing the [process of conserving]

right?

:::J:::

zerocool's picture
zerocool
Activity Score 455

nit picker.

esteb's picture
esteb
Activity Score 673

Don't get at all.

yousef.k's picture
yousef.k
Activity Score 91

good job! nice and simple

sandhya rao's picture
sandhya rao
Activity Score 217

copy is good but visualisation is lost

sandhya rao's picture
sandhya rao
Activity Score 217

don't waste..intended effort multiplies audience

Hiperion's picture
Hiperion
Activity Score 3138

Simply and clever

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