Legambiente: Lined paper

Don't waste. Responsible consumption multiplies resources.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
Published: January 2010

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9 comments

funky_frogii's picture
funky_frogii
2538 pencils

very nice....simple

Infected by a virus called CREATIVE | "And ya I Love Everything"
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zerocool's picture
zerocool
455 pencils

oops

gmint7's picture
gmint7
2685 pencils

the placement of the pen misleads audience (into thinking that its an ad for a pen)

a way to solve is to do it halfway (with the pen still scribed on the paper) = showing the [process of conserving]

right?

:::J:::

zerocool's picture
zerocool
455 pencils

nit picker.

esteb's picture
esteb
673 pencils

Don't get at all.

yousef.k's picture
yousef.k
91 pencils

good job! nice and simple

sandhya rao's picture
sandhya rao
217 pencils

copy is good but visualisation is lost

sandhya rao's picture
sandhya rao
217 pencils

don't waste..intended effort multiplies audience

Hiperion's picture
Hiperion
3138 pencils

Simply and clever

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