Legambiente: Calendar
Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Published: December 2009
40 Comments
Good idea!
---Nice---
Awesome idea. Great job.
That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!
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Alexandre Brito
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excellent idea!!! nice way to show that recycle is an option
At last one more ad that dosn't end in the trash can!
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Excellent or awesome idea i can not not say so.This is a clever boring idea .
Simple ideas are the best !
Great job guys!
Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.
This time Italian creatives did a wonderful job.
nice
brilliant idea
I didn't know, really nice idea.
What hath God wrought
nice thought as far as the recycling goes, but practically not happening
good work
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nice idea but already done
http://adsoftheworld.com/media/outdoor/mcdonalds_sigh
that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.
"U think it's perfect?! Press delete and start again!"
Good
excellent
•clap clap clap•
I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.
this is a rare work from italy: good!
Great! Didnt know that fact!
"Bright ideas bring better results"
Great insight, Gtreat execution. I
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hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....
AV
smart research.
Calendar of my life
different... but oh so yaaaawn...
Congratulation team. Nice to see a work like this.
I think those who like this work will like another post. Here is the link
http://adsoftheworld.com/forum/exhibition/calendar_2015
I will love comments from u. this calendar was done at 2009
thanks
Good idea, though requires you to have an unused calendar from 1982. Likely, if you had one it has Knight Rider on it and it's a collectible waiting to go on eBay.
amazing...amazing..its a very different idea
great work of great team!
liked it
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
great insight. great research. well connected with the theme. RECYCLE. And I am sure people are ready to recycle this idea for their brands or maybe started searching for things which they can use to recreate an ad on the same lines. Happy hunting everyone.
sorry. have been done. at least twice. here is one link.
http://2008.liaawards.com/2005finalists/winners/design/5.shtml
great insight... dude. how many years of calenders did you go thru for this? nice one!
is it half cooked or half uncooked? its half uncooked!
its an important concept...
Woow!!!
www.wordsofbabel.blogspot.com
stupid. how much energy will be lost in saving old calendars for 28 years?
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really good idea..