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Legambiente: Calendar

Legambiente: Calendar
Your rating: None Average: 7.9 (152 votes)

Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Published: December 2009

40 Comments

Niqa's picture 3 pencils
7

Good idea!

janeliza's picture 41 pencils
8

---Nice---

thedesignaddict's picture 4341 pencils
10

Awesome idea. Great job.

xcreativity's picture 2384 pencils

That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

tubito's picture 107 pencils

excellent idea!!! nice way to show that recycle is an option

Gualcor's picture 968 pencils
10

At last one more ad that dosn't end in the trash can!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture 3612 pencils
4

Excellent or awesome idea i can not not say so.This is a clever boring idea .

Simple ideas are the best !

Filo's picture 3 pencils
10

Great job guys!

AssassinX's picture 1347 pencils
7

Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.

This time Italian creatives did a wonderful job.

TheKid's picture 186 pencils

nice

hilazon's picture 150 pencils

brilliant idea

morse's picture 8826 pencils
9

I didn't know, really nice idea.

What hath God wrought

raghavendra's picture 238 pencils

nice thought as far as the recycling goes, but practically not happening

CopyRight's picture 717 pencils
maxcomuni2's picture 61 pencils
Mandark's picture 407 pencils

that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture 1113 pencils
7

Good

cruzialx's picture 194 pencils

excellent

kagzmainah's picture 633 pencils

•clap clap clap•

Dzsoi's picture 4985 pencils

I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.

sold's picture 2623 pencils

this is a rare work from italy: good!

WillyLatasa's picture 618 pencils

Great! Didnt know that fact!

"Bright ideas bring better results"

brandingworthspreading's picture 656 pencils
8

Great insight, Gtreat execution. I

brandingworthspreading's picture 656 pencils
8

Great insight, Gtreat execution. I

Viranica's picture 227 pencils

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

AV

rohit_bharati's picture 75 pencils
7

smart research.

albonforbes's picture 3 pencils
10

Calendar of my life

tchifi's picture 158 pencils
4

different... but oh so yaaaawn...

theshekhar's picture 20 pencils

Congratulation team. Nice to see a work like this.
I think those who like this work will like another post. Here is the link
http://adsoftheworld.com/forum/exhibition/calendar_2015
I will love comments from u. this calendar was done at 2009
thanks

ThatGuyDesigns's picture 2 pencils

Good idea, though requires you to have an unused calendar from 1982. Likely, if you had one it has Knight Rider on it and it's a collectible waiting to go on eBay.

Appolonia's picture 298 pencils
10

amazing...amazing..its a very different idea

faiziart's picture 54 pencils

great work of great team!

second_creator's picture 668 pencils

liked it

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

bobby666's picture 1414 pencils

great insight. great research. well connected with the theme. RECYCLE. And I am sure people are ready to recycle this idea for their brands or maybe started searching for things which they can use to recreate an ad on the same lines. Happy hunting everyone.

djvues's picture 4 pencils

sorry. have been done. at least twice. here is one link.

http://2008.liaawards.com/2005finalists/winners/design/5.shtml

makelogobigger's picture 417 pencils

great insight... dude. how many years of calenders did you go thru for this? nice one!

is it half cooked or half uncooked? its half uncooked!

volerevolare07's picture 26 pencils

its an important concept...

vidya.shankaran's picture 687 pencils
ek kanya's picture 814 pencils

stupid. how much energy will be lost in saving old calendars for 28 years?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dee_art-o's picture 109 pencils

really good idea..

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