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Legambiente: Calendar

Legambiente: Calendar
Your rating: None Average: 7.6 (82 votes)

Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Published: December 2009

Comments

Niqa's picture 3 pencils
7

Good idea!

janeliza's picture 5 pencils
8

---Nice---

thedesignaddict's picture 886 pencils
10

Awesome idea. Great job.

xcreativity's picture 1548 pencils

That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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tubito's picture 75 pencils

excellent idea!!! nice way to show that recycle is an option

Gualcor's picture 659 pencils
10

At last one more ad that dosn't end in the trash can!

--
Observo y vivo
http://gualcor.blogspot.com

Hibon's picture 1749 pencils
4

Excellent or awesome idea i can not not say so.This is a clever boring idea .

Simple ideas are the best !

Filo's picture 3 pencils
10

Great job guys!

AssassinX's picture 253 pencils
7

Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.

This time Italian creatives did a wonderful job.

TheKid's picture 124 pencils

nice

hilazon's picture 142 pencils

brilliant idea

morse's picture 1866 pencils
9

I didn't know, really nice idea.

raghavendra's picture 214 pencils

nice thought as far as the recycling goes, but practically not happening

CopyRight's picture 598 pencils
maxcomuni2's picture 61 pencils
Mandark's picture 405 pencils

that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture 954 pencils
7

Good

cruzialx's picture 180 pencils

excellent

kagzmainah's picture 464 pencils

•clap clap clap•

Account's picture 3 pencils
Dzsoi's picture 5557 pencils

I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.

sold's picture 2548 pencils

this is a rare work from italy: good!

WillyLatasa's picture 604 pencils

Great! Didnt know that fact!

"Bright ideas bring better results"

brandingworthspreading's picture 343 pencils
8

Great insight, Gtreat execution. I

brandingworthspreading's picture 343 pencils
8

Great insight, Gtreat execution. I

Viranica's picture 165 pencils

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

AV

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