Legambiente: Calendar

Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Published: December 2009

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40 comments

Niqa's picture
Niqa
3 pencils

Good idea!

janeliza's picture
janeliza
41 pencils

---Nice---

thedesignaddict's picture
thedesignaddict
5329 pencils

Awesome idea. Great job.

xcreativity's picture
xcreativity
2374 pencils

That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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tubito's picture
tubito
107 pencils

excellent idea!!! nice way to show that recycle is an option

Gualcor's picture
Gualcor
972 pencils

At last one more ad that dosn't end in the trash can!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture
Hibon
3731 pencils

Excellent or awesome idea i can not not say so.This is a clever boring idea .

Simple ideas are the best !

Filo's picture
Filo
3 pencils

Great job guys!

AssassinX's picture
AssassinX
1329 pencils

Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.

This time Italian creatives did a wonderful job.

TheKid's picture
TheKid
184 pencils

nice

hilazon's picture
hilazon
150 pencils

brilliant idea

morse's picture
morse
15028 pencils

I didn't know, really nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raghavendra's picture
raghavendra
232 pencils

nice thought as far as the recycling goes, but practically not happening

CopyRight's picture
CopyRight
715 pencils

good work

maxcomuni2's picture
maxcomuni2
61 pencils
Mandark's picture
Mandark
407 pencils

that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
Brain-Art
1101 pencils

Good

cruzialx's picture
cruzialx
194 pencils

excellent

kagzmainah's picture
kagzmainah
631 pencils

•clap clap clap•

Dzsoi's picture
Dzsoi
5268 pencils

I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.

sold's picture
sold
3219 pencils

this is a rare work from italy: good!

WillyLatasa's picture
WillyLatasa
616 pencils

Great! Didnt know that fact!

"Bright ideas bring better results"

brandingworthspreading's picture
brandingworthsp...
648 pencils

Great insight, Gtreat execution. I

brandingworthspreading's picture
brandingworthsp...
648 pencils

Great insight, Gtreat execution. I

Viranica's picture
Viranica
230 pencils

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

rohit_bharati's picture
rohit_bharati
75 pencils

smart research.

albonforbes's picture
albonforbes
3 pencils

Calendar of my life

tchifi's picture
tchifi
164 pencils

different... but oh so yaaaawn...

theshekhar's picture
theshekhar
20 pencils

Congratulation team. Nice to see a work like this.
I think those who like this work will like another post. Here is the link
http://adsoftheworld.com/forum/exhibition/calendar_2015
I will love comments from u. this calendar was done at 2009
thanks

ThatGuyDesigns's picture
ThatGuyDesigns
2 pencils

Good idea, though requires you to have an unused calendar from 1982. Likely, if you had one it has Knight Rider on it and it's a collectible waiting to go on eBay.

Appolonia's picture
Appolonia
298 pencils

amazing...amazing..its a very different idea

faiziart's picture
faiziart
54 pencils

great work of great team!

second_creator's picture
second_creator
754 pencils

liked it

copywriter

bobby666's picture
bobby666
1460 pencils

great insight. great research. well connected with the theme. RECYCLE. And I am sure people are ready to recycle this idea for their brands or maybe started searching for things which they can use to recreate an ad on the same lines. Happy hunting everyone.

djvues's picture
djvues
4 pencils

sorry. have been done. at least twice. here is one link.

http://2008.liaawards.com/2005finalists/winners/design/5.shtml

makelogobigger's picture
makelogobigger
417 pencils

great insight... dude. how many years of calenders did you go thru for this? nice one!

STFU and Make the Logo BIGGER!

volerevolare07's picture
volerevolare07
26 pencils

its an important concept...

vidya.shankaran's picture
vidya.shankaran
724 pencils

Woow!!!

ek kanya's picture
ek kanya
814 pencils

stupid. how much energy will be lost in saving old calendars for 28 years?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dee_art-o's picture
dee_art-o
109 pencils

really good idea..

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