Legal Sea Foods: Webbed hands

To get fresher fish you would have to evolve.
Legal Sea Foods

Advertising Agency: DeVito/Verdi, NY, USA
Creative Director: Sal DeVito
Art Directors: Zack Menna, Manor Gelber, Vinny Tulley
Copywriters: Manor Gleber, Zack Menna, Vinny Tulley
Publisher: July 2010

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12 comments

Hiperion's picture
Hiperion
3138 pencils

Smells like italian advertising.

Blashyrkh's picture
Blashyrkh
32698 pencils

Maybe it's the fish smell

CUTIEPIE's picture
CUTIEPIE
347 pencils

hahahahaha...

Guest's picture
Guest

Looks like Devolution to me.

Cube's picture
Cube
458 pencils

hooooorrible

Sushi lover's picture
Sushi lover
905 pencils

doesn't work to me, and the photoshop is bad:(

Dream needs to be big!

Adaddicted's picture
Adaddicted
3435 pencils

Don't insult Italian prints; they are far better now!

withalltherespects

Zulu-1's picture
Zulu-1
130 pencils

The photoshop is horrible.

Guest's picture
Guest

WAT DA F?

rohdyl's picture
rohdyl
66 pencils

terrible, terrible, terrrrrrrible

Jupiter's picture
Jupiter
547 pencils

what the fish???

commenting just to gather more pencils:-)

Billoughsby's picture
Billoughsby
5091 pencils

The killer of this series is the fact that the copy makes less than complete sense. The people who wrote it no doubt had a clear thought, but the copy fails to carry it. It sounds like Engrish labeling. Add the clumsy image work and this campaign is pretty much a total loss.

I'm easy, and always prepared to like any work I see, but this one should have been tossed back as under the weight limit, guys.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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