Legal Sea Foods: Joey

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp

July 2011


CuriousPencil's picture
4225 pencils

I suppose it's meant to be funny, is it?

Is it?

morse's picture
17002 pencils

I think it's funny and surely communicates that you get the best of food.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture
8440 pencils

Tempus alert!! Abort! Abort!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

atb2005's picture
13561 pencils

Is Barry Flanik the agency's intern? The copy is beyond silly, unless children are the TA.

Billoughsby's picture
5144 pencils

No, it's not, Curious (saw the conclusion coming from the first sentence), and yes it is, atb (children's bookish, and for why, one person on earth may know).

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Boxey's picture
8881 pencils


sakshi.89mahajan's picture
88 pencils

its way kiddish !!!

ace85le's picture
3939 pencils

It's not working at all. Funny??? No way. More of teaching children animal cruelty by shattering their hopes & dreams lolz.

Total fail.


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kleenex's picture
40636 pencils

Yes I do think it is kiddish, but I like the idea though.

ThisGuy's picture
12 pencils

Is that Papyrus? Icky.

Rotzgoht's picture
186 pencils

It's a shame these stories seem derivative. I gotta admit, I liked the salmon story. That one had the best ending. It somehow avoided the dream-crushing cruelty perceived by some readers, and definitely focused on the "best" and "fresh" aspect perceived by others.

It almost seems like they wrote that salmon Ad first; the other two, not nearly as well written. Oh well.

dean viii's picture
dean viii
1686 pencils

This is like student work.

velle's picture
1550 pencils

i like it but personification of my favourite seafood makes me feel emphathy for them which is making me think ill be a better human being if i were vegetarian. >.<
enjoyed this anyway!

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