Legal Sea Foods: Bobby

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp
Published: July 2011

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4 comments

FourT6and2's picture
FourT6and2
218 pencils

Great effort. Except for the fact that pearl oysters are not edible... And I would have expected Legal Seafoods to know this.

But maybe being factually correct isn't important in advertising?

Gearbox's picture
Gearbox
120 pencils

Papyrus is a terrible font to use. The storybook angle is, well, I think I've seen it a few times by now. But neither of those are as damning as how the ad builds sympathy for the food. I thought this was going to be an ad for some sort of conservation movement to stop illegal fishing or something like that. It's for a restaurant. Why would I want to eat a crab or a fish or oyster that you just told me has hopes and dreams and feelings? Bobby's dead now because of me, if I eat there. It's a nightmare. No way.

Mantufayo's picture
Mantufayo
580 pencils

Yep, Papyrus was fine for Avatar and nothing more.

Wilford Brimley's picture
Wilford Brimley
32 pencils

Like the concept. But have to agree with Gearbox. Papyrus is a no no. Might as well have used Comic Sans or Marker Felt for that matter.

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