Legal Sea Foods: Benny

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp
Published: July 2011


Taylormade's picture
412 pencils

The headlines for this campaign are all very lazy. They should entice the reader to read the body copy – but these "headlines" are just the first few words of the body copy enlarged. Also, the punchlines are all too similar. Once you've read one you know the payoff for them all (although I imagine most people see the payoff coming when they read the first one too.) Furthermore, the branding is almost invisible in the layout and yes, the choice of typeface is uninspired. This campaign isn't really working on any level. Sorry.

velle's picture
1550 pencils

hahahah! i appreciate the writer trying to be satirical... i think that's the word... but poor, poor Benny.

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